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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

10 Things Being Pregnant in a Pandemic Has Taught Me

December 4, 2020

Apparently I have a lot to say about this year—which is odd because doesn’t it simultaneously feel like NOTHING and SO MUCH has happened these past 11 months? Anyone else?

I think 2020 has transformed most of us in some way. I’m constantly torn between wondering who the person is growing inside me, and who the person is that I’m growing into. Along the way, I’ve learned quite a few lessons—some still in transit, some a re-learning, some pushing their way in no matter how hard I’ve pushed back.

Overall, I do think this year has been a beautiful reminder of the most important things: our priorities, our health, our families, our time. Here are 10 of the biggest things being pregnant in a pandemic has taught me:

01. To freakin’ slow down.

Ooooh, buddy. I wish I could say it didn’t take a global pandemic and pregnancy to be okay with occasionally letting myself work from bed or the couch—or *GASP* take a catnap in the middle of the day—or *DOUBLE GASP* take a day off from working out—but here we are.

I’ve worked for myself, from home, for nearly 3 years and couldn’t fathom doing that before unless I was sick or something had happened. Now I’m like: give me my bed and my pregnancy pillow and my laptop by 3:30 pm, or give me death. Evolution, y’all. It’s real.

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SNOOZING IS EVIL & HERE’S WHY

September 27, 2018

negative side effects of snoozing

One of my worst bad habits is snoozing my alarm when it goes off every morning. John and I both do it, and usually our alarms aren’t synced, so his goes off, then a few minutes later mine goes off, and then his again a couple minutes later, then mine, then his, etc., etc. If I weren’t so busy trying to squeeze in a few more minutes of sleep, I’d probably be annoyed by the influx of interruptions every morning.

Instead, we take turns tapping the Snooze button on each of our iPhones and rolling over for just a few more minutes of shuteye. And then a few more. And then a few more. It is such a part of my wakeup routine that I really don’t think twice about it most days.

But earlier this week, after hitting Snooze for the first time Tuesday morning (I usually partake in 3 to 4 snoozes a day), a thought came to me. Is snoozing for a half hour or more every day affecting my health? The question was enough to pique my interest, but alas, as the true snoozer I am, I fell back asleep regardless of my curiosity.

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WHY I QUIT TRAINING FOR A MARATHON

August 16, 2018

I tend to have this cycle where I get really excited about something, decide to pursue it all out, invest a lot of time in it (and, sometimes, a lot of money), but then I eventually get discouraged by not being the best or as good as others or as fully committed as I once was — and then my interest slowly diminishes until I finally drop it. Whether it’s launching a new blog (this site is probably my 10th rendition of some form of blog in the past eight years), trying a new style of workout class, starting to write a book (yeah, I bet I’ve started close to 10 of these, too). Have you been guilty of falling into this cycle ever?

This has happened so many times in my life that I’m now aware of myself entering the cycle of love-pursue-dwindle when I become obsessed with a new big plan or idea, and I get fearful of when, not if, I’ll get over it. I suppose it can be a good thing to dream up interesting and novel pursuits for myself, but the fizzling out part, over and over, is the problem.

It always reminds me of the quote, “Learn to rest, not quit,” which is a good cue to whisper when I’m feeling the itch to get out of things I really do want. But, recently, I had to quit training for a marathon I planned on running in September for reasons other than I wasn’t doing good enough or I got bored with it. It was none of that. Sure, it was freaking hard and I was never a natural at it, but that’s not why I ended up stopping.

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4 THINGS I’VE LEARNED FROM TRAINING FOR A MARATHON

June 28, 2018

I texted my sister a couple months ago to ask if she would train for a marathon with me. She is the best runner I know, so I had a feeling she would be in for this nutty plan. To my delight, she didn’t hesitate at all before saying yes and started asking which half I wanted to do and when. We’ve trained for a few halfs together, so she automatically assumed that’s what I meant, but I quickly let her know that, no, it wasn’t a half marathon. I wanted to do a full marathon. Clearly, she isn’t a Real Housewives of New York watcher.

Carole Radziwill (from the show), a 50-something-year-old woman who often talks about how she’s practically allergic to gyms and sports bras, trained for and ran the New York Marathon last year. I promise this isn’t sarcasm: The way she talked about it in the first episode this season was poetic, about how lonely the multi-hours-long race felt, even though she was surrounded by people on the same pursuit. It was shear self-control and power of the mind to keep moving toward the finish line, and once she crossed it, embraced by the family and friends out supporting her, she said the precise opposite feelings from loneliness overwhelmed her.

I was having a glass of wine while I watched her describe this experience (perhaps that’s why it was so moving?), and I decided I wanted to feel that. I wanted to see if I had the will and strength to run a marathon. If a middle-aged, out-of-shape Bravo-lebrity could do it, couldn’t I?

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Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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audskelton

The secret to describing your coaching service, pr The secret to describing your coaching service, product, offer, course, etc. online = talking about the amazing end result your thing will provide buyers. That’s it. 

Never ever ever *lead* with:

✖️You get 50 pages of content!
✖️ There’s over 10 hours of video instruction!
✖️ A free workbook comes with!
✖️ You’ll be added to my private FB group!
✖️ 12 modules waiting for you!
✖️ ... or anything regarding the FEATURES of your product/service. 

(And especially don’t list every single feature as the full caption, please for the love of Pete. 🥱) Think of those items as the fine print. Logical buyers maaaay be interested, but most people care way more about what your offer can change or improve for them. What specific result will it give them? What will it make them feel, help them achieve, allow them to excel at??

The logistical details can go at the bottom of your sales page—and honestly, just totally remove them from your social posts and CTAs.

Trust me... *I know how valuable those detail pieces feel and SEEM from your perspective as the creator* because it shows the hard work and effort you put into your offer. But talking about how much content is inside your product doesn’t mean ANYTHING unless people understand what that content can do for them. So always, aaaalways lead with that.

*steps off soapbox* 

Side note, this picture is from forever ago and is making me majorly ready to cut my hair again. 😂 Should I go for the mom chop?! ✂️
The absolute loves of my life. 🤎 Can’t wait t The absolute loves of my life. 🤎 Can’t wait to see what these two peas in a pod get into for years and years to come.
Our little buddy turned 3 months old yesterday and Our little buddy turned 3 months old yesterday and I can hardly believe it. These few months have simultaneously flown by and felt like a year. Wallace has grown so much and even though you always hear parents say stop growing so fast, I feel almost the opposite. I feel such pride with each new roll he develops, the strength his neck is gaining, and his belly that just keeps expanding. Is this weird?! Regardless, it’s been my greatest joy to watch him grow and his personality begin to emerge. The way he smiles and chuckles when we quack or say “WHOA!” The rapid-fire kicks he does when he has room to sprawl out. His love for walks and disdain for car rides. 🥴 It’s all so fun and special and new (for all of us!), and I wouldn’t trade a moment for anything in the world. 🤎
Jesus’s return is the most precious miracle of m Jesus’s return is the most precious miracle of miracles... but the fact that we’re all facing the camera and even (kind of) smiling in this SELF-TIMER pic is a pretty close second. 😆🥲 Happy Easter and sending you so much love and joy! 🤎
Everything is temporary. It’s been my mantra thr Everything is temporary. It’s been my mantra through the hardest and sweetest moments these past few months, and even more so as I ease back into work this week.

It’s all temporary. The good, the bad, the big emotions, the tenderest moments, the hard days, the beautiful days, the teeny socks, the endless emails, the nap strikes, the stacked deadline weeks, the sweet bonding of nursing.

None of it will be around forever, and even though I probably won’t have my schedule figured out for a long, long time, that doesn’t mean these days of just getting by and praying it all works out aren’t important.

They’ll be gritty, cobbled-together, and messy. But they’re mine. I get to craft these days however I want to, with the sweetest babe on my hip and my honey in our back office chasing his own dream, and that’s a beautiful thing.
Vacations hit different with a baby, that is for s Vacations hit different with a baby, that is for sure. 🤪 The days revolve around naps and feedings, and afternoons that we once would have spent taking 4-mile hikes or sitting on a patio at a brewery are now spent reading, playing cards, and listening to Kacey Musgraves and Tom Petty in our Airbnb while Wally snoozes. It’s not worse, but it’s a different pace than I’m used to and that’s okay. In fact, it’s probably more needed than I realize as I wrap up my maternity leave and get back to work in a couple days. Grateful for these slow days and sweet memories with my loves. Now... we just have to make the 4-hour drive home tomorrow with a dog and baby who both hate the car. 🤣 (PS... I’m sharing more thoughts about how I feel heading back to work in this week’s newsletter that goes out Friday—you can sign up to get emails from me with copywriting tips, business anecdotes, and some life updates too in the link in my bio! ☺️) #babysfirstvacation #laketahoe
flannels + chunky sweaters + squishy babies + gorg flannels + chunky sweaters + squishy babies + gorgeous views = my aesthetic forever and ever. 😍
When I was little, I said I wanted 4 kids, just li When I was little, I said I wanted 4 kids, just like my own family. I wanted a girl, boy and girl twins, and a boy. (‘Cause you can totally plan those things. 🥴)

Then, my parents got divorced and in my angsty teenager-ness, I was like, “Nope, nevermind. I’m good with no kids thanks!”

I didn’t want the pressure of raising someone and somehow damaging or disappointing them. And I was skeptical that a couple could stay together and happily raise a family.

When John and I started dating, he was so confident in us and our future. I’d never met a guy who a) pursued me so openly and consistently and b) made me feel valued in every area of my life. Career, relationship, family, health, faith.

When we went on our first camping trip about a year into dating, we were having one of those deep, wine-fueled campfire chats that seem extra important and lovely. I asked him how he knew he first loved me.

He was so good at always complimenting my drive and ambition, or how I looked regardless of whether I was dressed up or grungy after a workout. I figured it would be a combination of those sorts of things, but he surprised me when he said, “Because I know you’ll be a good mom.”

Uhhhh, what? I was like, “... But you know I’m not even sure I want to be a mom. How can you see that?”

He said in the way I so deeply care for others and myself. He had this unwavering belief that we could build a family, and he wanted this girl who spent a lot of years feeling broken to lead it alongside him.

I know this doesn’t sound very “progressive,” but his faith in me being a good mom healed a part of me in so many ways.

I always knew I was driven. I knew I could build a career and life I loved. But I didn’t believe I could build a family that lasted. Or at least, I was scared to think what might happen if I tried.

Wallace is absolutely the best thing that has ever happened to me. He made me the mom that John believed I could be more than five years ago.

I don’t know if you ever necessarily feel “good” at being a parent, because every day is filled with mistakes & learning curves, but I will say that it’s the most immediately natural I’ve felt in any role I’ve stepped into, ever.
Would it be too much to gallery wall an entire hou Would it be too much to gallery wall an entire house? Asking for a friend.

Newborn family photos by my talented, sweet friend @jilliangoulding. She is too good! 🤍
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