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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

You deserve exceptional digital copy.

But it shouldn’t involve staring at a blinking cursor & hoping words appear on the page.

When it comes to telling our own stories, good words are hard to come by. Creating consistent and high-quality content is a shared struggle of entrepreneurs everywhere. It’s for good reason, though. The copy on your website and behind your brand holds a lot of weight. It sheds light onto your expertise, positions you as the brilliant expert that you are, and endears your clients to you more than any of your offers.

Because—truth?—your digital content has the power to prime your offers to fit like a glove on the hand of your perfect client. Without strategic messaging, your services are cute and all, but they lack the context that make them undeniably valuable. People fall in love with stories. They want charming breadcrumbs and inspiring details, way before they’re ever prompted and wow-ed by your paid services.

But gosh, who has the freaking time? Let’s be real, between social media, blog posts, newsletters, and the actual sales pages and email funnels that sell your stuff—who can keep up with it all? And do it well, in a way that converts semi-interested skimmers into full-blown paying clients?

Oh, hello. I know someone who can help with that.

Writing compelling digital copy for female founders is kind of my favorite thing, ever.

My name’s Audrey.

Welcome to my cozy corner of the internet, where good words, good wine, and ’70s hits are always encouraged. Let’s just close our eyes and pretend this is real life for a second. Imagine if…

+ You didn’t have to stress out about what to say to your email list every week.

+ You could garner more pageviews (and conversions) with consistently fresh blog content.

+ You didn’t have to figure out how to perfectly strategize your launch copy to reach the right people on your own.

+ You could grow your reach (and your results) with captivating, SEO-tailored digital copy that you don’t have to spend a second putting together yourself.

My team and I are trained journalists with a knack for combining storytelling, research, and SEO best practices—and turning those words behind your brand into consistent lead generators and money makers.

It’s my mission to share the stories that set your business apart from all the rest, and to do it in a way that keeps your clients coming back again and again.

“Audrey is a great writer, easy to work with,

and works really well with as much or as little direction as I give her. Her flexibility, work ethic, and way with words are such an asset to my business and brand. Plus, she's fun and easy to work with. I'm so grateful she's on my team!" - Melissa Griffiths, Bless this Mess
Audrey JoAnn | Content and Copy Writer
2020-05-05T12:44:49-05:00
and works really well with as much or as little direction as I give her. Her flexibility, work ethic, and way with words are such an asset to my business and brand. Plus, she's fun and easy to work with. I'm so grateful she's on my team!" - Melissa Griffiths, Bless this Mess
https://audreyjoann.com/testimonials/2350/

“Audrey is one of the most dedicated, reliable and kind freelancers I’ve ever worked with.

And my business is based on hiring freelancers and managing teams. In the past two years that we've been working together, Audrey has never missed a deadline and consistently delivers high-quality content fast." - Emily Perron
Audrey JoAnn | Content and Copy Writer
2020-05-05T12:46:19-05:00
And my business is based on hiring freelancers and managing teams. In the past two years that we've been working together, Audrey has never missed a deadline and consistently delivers high-quality content fast." - Emily Perron
https://audreyjoann.com/testimonials/2351/

“Audrey has been an integral hire and piece of our puzzle over here for Team Jenna Kutcher.

Not only does Audrey manage to capture the spirit and the voice of the brand, but her content truly captivates and educates our community. She is self-motivated, organized, highly driven, attentive to detail, and a joy to work with. I wish I could have her all to myself—she's THAT good." - Jenna Kutcher
Audrey JoAnn | Content and Copy Writer
2020-05-05T12:48:00-05:00
Not only does Audrey manage to capture the spirit and the voice of the brand, but her content truly captivates and educates our community. She is self-motivated, organized, highly driven, attentive to detail, and a joy to work with. I wish I could have her all to myself—she's THAT good." - Jenna Kutcher
https://audreyjoann.com/testimonials/2352/
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Audrey JoAnn | Content and Copy Writer

Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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audskelton

I used to hardcore resist SEO in my writing work. I used to hardcore resist SEO in my writing work. 😂 It felt formal and stuffy and forced, so I just sorta... ignored it. 

As someone who appreciates copywriting for the creative and storytelling sides of it, I have struggled with some of the technical pieces like search engine optimization. 🥴

But... my clients wanted SEO, and truthfully I know it *is* important, even if ~cReAtIvE writer Audrey~ wanted to pretend it wasn’t a thing.

I began paying more attention to how to do it in a non-icky manner and sort of backed into this simple method for incorporating SEO best practices in blog posts in a way that is natural (aka, doesn’t read like a robot wrote it). Here’s what I do!

• Google your topic/headline. It will help you find the most appropriate keyword to focus on in your post. Say the topic you want to write about is “how to get your newborn to sleep.” 🙃 Type it into Google, and see what kinds of content comes up on the first page.
• Pay attention to which keywords are repeated. For this one, “newborn sleep tips,” “baby sleep tips,” and “how to get your newborn to sleep” are all keywords used in multiple headlines. Also pay attention to the “People also search for” and “Related searches” lists that Google provides because those are keyword goldmines. 
• Pick ONE of these phrases to use as your main SEO keyword (and try to weave in a few of the other phrases throughout the post, but don’t worry too much about those other ones... it’s better to have one focused keyword). Make sure you choose one that you can organically use a few times in the blog post. (So not something like “best restaurants near me 2021”... that keyword stinks and will read like you’re trying to rank).
• Use the keyword you chose in your headline, 1st paragraph of the post, and at least one H2 or H3. It should be in the blog post at least 3-4 times. The best places are the intro paragraph, 1st header, and last paragraph. And aaaaalways the headline!!!
• Include the keyword in a meta description (or the summary Google will pull underneath your blog post’s headline).
• Finally, make sure the content is actually interesting. Because SEO doesn’t mean a dang thing if the content sucks. 🥵
Motherhood is the only time I’ve worked hard at Motherhood is the only time I’ve worked hard at something every day but haven’t been able to problem solve or research my way into feeling very much better at it.

I know what you’re thinking. It’s only been 6 weeks! You have a *lifetime* to keep learning. I KNOW. It’s ridiculous but this is how my brain works.

And some days I just thank God over and over for a beautiful and healthy and good baby. Like, I still can’t believe he’s real. Then... there are times I just need a quick sob on the floor (😂😅) because he won’t nap longer than 20 minutes. It’s a real ride, over here. 

Most days I’m in leggings and the only thing on my face is coconut oil. I usually don’t get to brush my teeth until 10 a.m. or later. I want to cry every time he cries and I can’t figure out why.

It’s this constant mix of feeling unproductive because I’m literally not producing or accomplishing anything most days, let alone getting dressed (a la this photo), and feeling the most productive I’ve ever been because... I’m keeping this tiny being alive! (Using my boobs! That is insane, no? Why don’t we talk about this??)

Anyway. That’s the end of my jumbled rant on 6 weeks of parenthood that no one asked for. 😂 I just hope Wally knows how infinitely loved he is, always and forever. Even when I can’t figure out if it’s witching hour or sleepy cues or just gas.
Little valentine, thank you for being mine. ♥️ Little valentine, thank you for being mine. ♥️

#valentinesday #valentinesbaby #6weeksold #babyboy #boymom #valentine #babyoutfit
Me every day since becoming a mama = 🥺🥲🥰 Me every day since becoming a mama = 🥺🥲🥰 

Never knew I had a maternal bone in my body, yet here we are. I’m just... obsessed with him? Neck rolls and all. 🤎
It’s the hands and the half smile for me. 🤗 It’s the hands and the half smile for me. 🤗

One month old tomorrow and I *can’t* believe it! 🎉 He’s the sweetest babe, loves bath time, sleeps in 3.5-5 hour stretches at night (for now...), responds to smiles, and is already here for a good book, much to both of his parents’ satisfaction! We love you, Wallace. 🤎
Who do you think was more excited about this day t Who do you think was more excited about this day trip out to the coast... us or Wallace? 😅😂 I love them. Also, I can’t get over the burp cloth on John’s shoulder. Ya know, just in case. #newparentlife
One hour, just us two in our backyard with a big c One hour, just us two in our backyard with a big charcuterie board, a deck of cards, a couple glasses of rosé, and no baby monitor. 🤎

The first week of Wallace’s life? I ached even being in another room from him (#hormones). I was a wreck of emotions and had legitimate baby tunnel vision... preeeetty much nothing else mattered. But things have been balancing out this past week, and today was so needed.

My mom is in town all month and watched Wally for us so we could have some time just us two—yep, in the backyard because of shelter in place restrictions from COVID. (Plus let’s be real... I’m not quite ready for an out-of-the-house date yet anyway. 😂)

As much as I desire to be a present + loving mama and ambitious business owner, it’s just as important to me to prioritize our marriage with little moments like this to just be in each other’s presence (and not just talk about burping and swaddling and bedtime routines, like most of our recent convos).

Here’s to (almost) 2 weeks of being parents, @the_beermonger. I think we’ll do okay.
My two favorite guys in the world. 🤍🌎 My two favorite guys in the world. 🤍🌎
Me, trying to figure out what to do with my hands Me, trying to figure out what to do with my hands without a bump. 👐🏼 Wallace, trying to figure out what we’re doing out of the house. 🤨

First family walk in the books! All of 10 minutes. 🤪 (Also, does anyone else notice the rainbow over Wally?... My heart. 🌈🥺)
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