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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

You deserve exceptional digital copy.

But it shouldn’t involve staring at a blinking cursor & hoping words appear on the page.

When it comes to telling our own stories, good words are hard to come by. Creating consistent and high-quality content is a shared struggle of entrepreneurs everywhere. It’s for good reason, though. The copy on your website and behind your brand holds a lot of weight. It sheds light onto your expertise, positions you as the brilliant expert that you are, and endears your clients to you more than any of your offers.

Because—truth?—your digital content has the power to prime your offers to fit like a glove on the hand of your perfect client. Without strategic messaging, your services are cute and all, but they lack the context that make them undeniably valuable. People fall in love with stories. They want charming breadcrumbs and inspiring details, way before they’re ever prompted and wow-ed by your paid services.

But gosh, who has the freaking time? Let’s be real, between social media, blog posts, newsletters, and the actual sales pages and email funnels that sell your stuff—who can keep up with it all? And do it well, in a way that converts semi-interested skimmers into full-blown paying clients?

Oh, hello. I know someone who can help with that.

Writing compelling digital copy for female founders is kind of my favorite thing, ever.

My name’s Audrey.

Welcome to my cozy corner of the internet, where good words, good wine, and ’70s hits are always encouraged. Let’s just close our eyes and pretend this is real life for a second. Imagine if…

+ You didn’t have to stress out about what to say to your email list every week.

+ You could garner more pageviews (and conversions) with consistently fresh blog content.

+ You didn’t have to figure out how to perfectly strategize your launch copy to reach the right people on your own.

+ You could grow your reach (and your results) with captivating, SEO-tailored digital copy that you don’t have to spend a second putting together yourself.

My team and I are trained journalists with a knack for combining storytelling, research, and SEO best practices—and turning those words behind your brand into consistent lead generators and money makers.

It’s my mission to share the stories that set your business apart from all the rest, and to do it in a way that keeps your clients coming back again and again.

“Audrey is a great writer, easy to work with,

and works really well with as much or as little direction as I give her. Her flexibility, work ethic, and way with words are such an asset to my business and brand. Plus, she's fun and easy to work with. I'm so grateful she's on my team!" - Melissa Griffiths, Bless this Mess
Audrey JoAnn | Content and Copy Writer
2020-05-05T12:44:49-05:00
and works really well with as much or as little direction as I give her. Her flexibility, work ethic, and way with words are such an asset to my business and brand. Plus, she's fun and easy to work with. I'm so grateful she's on my team!" - Melissa Griffiths, Bless this Mess
https://audreyjoann.com/testimonials/2350/

“Audrey is one of the most dedicated, reliable and kind freelancers I’ve ever worked with.

And my business is based on hiring freelancers and managing teams. In the past two years that we've been working together, Audrey has never missed a deadline and consistently delivers high-quality content fast." - Emily Perron
Audrey JoAnn | Content and Copy Writer
2020-05-05T12:46:19-05:00
And my business is based on hiring freelancers and managing teams. In the past two years that we've been working together, Audrey has never missed a deadline and consistently delivers high-quality content fast." - Emily Perron
https://audreyjoann.com/testimonials/2351/

“Audrey has been an integral hire and piece of our puzzle over here for Team Jenna Kutcher.

Not only does Audrey manage to capture the spirit and the voice of the brand, but her content truly captivates and educates our community. She is self-motivated, organized, highly driven, attentive to detail, and a joy to work with. I wish I could have her all to myself—she's THAT good." - Jenna Kutcher
Audrey JoAnn | Content and Copy Writer
2020-05-05T12:48:00-05:00
Not only does Audrey manage to capture the spirit and the voice of the brand, but her content truly captivates and educates our community. She is self-motivated, organized, highly driven, attentive to detail, and a joy to work with. I wish I could have her all to myself—she's THAT good." - Jenna Kutcher
https://audreyjoann.com/testimonials/2352/
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Audrey JoAnn | Content and Copy Writer

Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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audskelton

The secret to describing your coaching service, pr The secret to describing your coaching service, product, offer, course, etc. online = talking about the amazing end result your thing will provide buyers. That’s it. 

Never ever ever *lead* with:

✖️You get 50 pages of content!
✖️ There’s over 10 hours of video instruction!
✖️ A free workbook comes with!
✖️ You’ll be added to my private FB group!
✖️ 12 modules waiting for you!
✖️ ... or anything regarding the FEATURES of your product/service. 

(And especially don’t list every single feature as the full caption, please for the love of Pete. 🥱) Think of those items as the fine print. Logical buyers maaaay be interested, but most people care way more about what your offer can change or improve for them. What specific result will it give them? What will it make them feel, help them achieve, allow them to excel at??

The logistical details can go at the bottom of your sales page—and honestly, just totally remove them from your social posts and CTAs.

Trust me... *I know how valuable those detail pieces feel and SEEM from your perspective as the creator* because it shows the hard work and effort you put into your offer. But talking about how much content is inside your product doesn’t mean ANYTHING unless people understand what that content can do for them. So always, aaaalways lead with that.

*steps off soapbox* 

Side note, this picture is from forever ago and is making me majorly ready to cut my hair again. 😂 Should I go for the mom chop?! ✂️
The absolute loves of my life. 🤎 Can’t wait t The absolute loves of my life. 🤎 Can’t wait to see what these two peas in a pod get into for years and years to come.
Our little buddy turned 3 months old yesterday and Our little buddy turned 3 months old yesterday and I can hardly believe it. These few months have simultaneously flown by and felt like a year. Wallace has grown so much and even though you always hear parents say stop growing so fast, I feel almost the opposite. I feel such pride with each new roll he develops, the strength his neck is gaining, and his belly that just keeps expanding. Is this weird?! Regardless, it’s been my greatest joy to watch him grow and his personality begin to emerge. The way he smiles and chuckles when we quack or say “WHOA!” The rapid-fire kicks he does when he has room to sprawl out. His love for walks and disdain for car rides. 🥴 It’s all so fun and special and new (for all of us!), and I wouldn’t trade a moment for anything in the world. 🤎
Jesus’s return is the most precious miracle of m Jesus’s return is the most precious miracle of miracles... but the fact that we’re all facing the camera and even (kind of) smiling in this SELF-TIMER pic is a pretty close second. 😆🥲 Happy Easter and sending you so much love and joy! 🤎
Everything is temporary. It’s been my mantra thr Everything is temporary. It’s been my mantra through the hardest and sweetest moments these past few months, and even more so as I ease back into work this week.

It’s all temporary. The good, the bad, the big emotions, the tenderest moments, the hard days, the beautiful days, the teeny socks, the endless emails, the nap strikes, the stacked deadline weeks, the sweet bonding of nursing.

None of it will be around forever, and even though I probably won’t have my schedule figured out for a long, long time, that doesn’t mean these days of just getting by and praying it all works out aren’t important.

They’ll be gritty, cobbled-together, and messy. But they’re mine. I get to craft these days however I want to, with the sweetest babe on my hip and my honey in our back office chasing his own dream, and that’s a beautiful thing.
Vacations hit different with a baby, that is for s Vacations hit different with a baby, that is for sure. 🤪 The days revolve around naps and feedings, and afternoons that we once would have spent taking 4-mile hikes or sitting on a patio at a brewery are now spent reading, playing cards, and listening to Kacey Musgraves and Tom Petty in our Airbnb while Wally snoozes. It’s not worse, but it’s a different pace than I’m used to and that’s okay. In fact, it’s probably more needed than I realize as I wrap up my maternity leave and get back to work in a couple days. Grateful for these slow days and sweet memories with my loves. Now... we just have to make the 4-hour drive home tomorrow with a dog and baby who both hate the car. 🤣 (PS... I’m sharing more thoughts about how I feel heading back to work in this week’s newsletter that goes out Friday—you can sign up to get emails from me with copywriting tips, business anecdotes, and some life updates too in the link in my bio! ☺️) #babysfirstvacation #laketahoe
flannels + chunky sweaters + squishy babies + gorg flannels + chunky sweaters + squishy babies + gorgeous views = my aesthetic forever and ever. 😍
When I was little, I said I wanted 4 kids, just li When I was little, I said I wanted 4 kids, just like my own family. I wanted a girl, boy and girl twins, and a boy. (‘Cause you can totally plan those things. 🥴)

Then, my parents got divorced and in my angsty teenager-ness, I was like, “Nope, nevermind. I’m good with no kids thanks!”

I didn’t want the pressure of raising someone and somehow damaging or disappointing them. And I was skeptical that a couple could stay together and happily raise a family.

When John and I started dating, he was so confident in us and our future. I’d never met a guy who a) pursued me so openly and consistently and b) made me feel valued in every area of my life. Career, relationship, family, health, faith.

When we went on our first camping trip about a year into dating, we were having one of those deep, wine-fueled campfire chats that seem extra important and lovely. I asked him how he knew he first loved me.

He was so good at always complimenting my drive and ambition, or how I looked regardless of whether I was dressed up or grungy after a workout. I figured it would be a combination of those sorts of things, but he surprised me when he said, “Because I know you’ll be a good mom.”

Uhhhh, what? I was like, “... But you know I’m not even sure I want to be a mom. How can you see that?”

He said in the way I so deeply care for others and myself. He had this unwavering belief that we could build a family, and he wanted this girl who spent a lot of years feeling broken to lead it alongside him.

I know this doesn’t sound very “progressive,” but his faith in me being a good mom healed a part of me in so many ways.

I always knew I was driven. I knew I could build a career and life I loved. But I didn’t believe I could build a family that lasted. Or at least, I was scared to think what might happen if I tried.

Wallace is absolutely the best thing that has ever happened to me. He made me the mom that John believed I could be more than five years ago.

I don’t know if you ever necessarily feel “good” at being a parent, because every day is filled with mistakes & learning curves, but I will say that it’s the most immediately natural I’ve felt in any role I’ve stepped into, ever.
Would it be too much to gallery wall an entire hou Would it be too much to gallery wall an entire house? Asking for a friend.

Newborn family photos by my talented, sweet friend @jilliangoulding. She is too good! 🤍
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