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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

The “Every Gal’s” Gift Guide 2020: For Busy, Ambitious + Fun-Loving Women

November 25, 2020

I was helping one of my clients pull together her annual holiday gift guide and found myself sending her link after link of things I’ve bought or had my eye on lately. And then I was like, “Wait a second, why don’t I just pull all of these into one spot?!” I mean, I am by NO means an influencer, but I do think that holiday shopping is often one of the more stressful parts of the season. Sometimes it’s just HARD to think of the right thing for everyone on our list on our own… this year more than ever.

And in 2020 especially, I know a lot of people’s travel plans have adjusted, or they’re gathering for holidays in smaller groups. The stress of a regular holiday season is a bit intensified as we navigate tricky, weird times, so I figured rounding up some things that have been bringing me joy would be a good way to help you gift your nearest and dearest. (Or… just go ahead and get yourself one or two things on this list. You deserve it!)

We’re staying put in California this year since I’m 8.5 months pregnant, so we’ll be missing all of our family and just mailing gifts out this year. Which—honestly?—is sort of a relief. Your girl isn’t good at ordering ahead of time and getting gifts perfectly wrapped, so I’ll let the delivery pros be Santa this year.

(BTW, can we all just pause and acknowledge and thank the REAL heroes of this season, aka the UPS, FedEx, USPS, and other delivery drivers and workers?! They have a thankless, endless job and I am soooo, so grateful for them.)

If you’re looking for the perfect gift for your sweetest gal pals, besties, female relatives, coworkers, or clients, get some inspiration for fun home items, comfy work-from-home clothes and necessities, and practical gifts they wouldn’t think to buy themselves below!

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Leave a Comment in Beauty, Career, Fashion, Life

HOW TO SET SMALL GOALS TO CHANGE YOUR LIFE

August 23, 2018

Is it just me, or can setting ambitious goals feel unattainable or unrealistic at times? Especially those big-picture, long-term goals. Sure, yeah, in 10 years I’d love to own a house in the country and have a couple books published and have a few more figures in the bank and maybe have a mountain home for long weekends and holidays. That’s easy to visualize and dream about all day long, but how in the world do you actually get there?

I believe the key is starting small — like minuscule, the teeniest of tiny — and then building and stacking from there. This realization came to me as all the best ones do: accidentally. It started with flossing.

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Leave a Comment in Career, Fashion, Self Employed

LOVE YA FOREVER

March 23, 2017

Hello. Happy almost-end-of-March. I’m having writer’s block and can’t think of any charming stories or witty pieces of advice for this week’s post, so instead, here’s a list of things I hope I never get tired of — and, you know what? It was oddly therapeutic and even a little challenging coming up with this list. So, maybe I do have some advice (because I’m bossy like that): Try coming up with your list of things you hope to treasure forever, and then actively add those things into your day-to-day life. I know that’s what I’ll be doing with mine (‘specially that first one).

A good glass of wine. Or three.

Listening to live music.

People-watching in airports.

Homemade sundaes.

A sweaty yoga class with good music.

Cracking bad jokes, even if they only make one person laugh. (Even if that one person is me.)READ MORE

4 Comments in Fashion, Life

3 WORDS THAT WILL CHANGE YOUR LIFE

March 15, 2017

I am a big, BIG listener to and lover of podcasts. I nanny during the day, so — while I can do baby talk and love hanging out with my best 13-month-old pal — sometimes I need a little more stimulating “conversation” during my weekdays. Podcasts might not provide the back-and-forth of your typical conversation, but at least I can get a laugh or learn something interesting throughout the day.

I subscribe to funny ones, like My Favorite Murder (you might not think murder is comical, per se, but the hosts somehow tell these real-life horror stories in an unabashedly fascinated and, yes, humorous way); inspirational ones, like The Skinny Confidential: Him & Her (Lauryn Evarts is the creator behind the blog, The Skinny Confidential, and the banter with her husband, Michael, on their podcast is all at once informational, relatable, and hilariously real); and mindless, fun ones, like Straight Up with Stassi (she’s my favorite Bravolebrity and always has interesting guests and behind-the-scenes stories that I live for).

The latter is what I was listening to a couple weeks ago on the treadmill when I was happily surprised with a more serious topic than Stassi normally goes into. In this particular episode, she brought on a life coach who gave advice on working through anxiety, not letting others’ opinions get to you, and a simple method to understanding your place in the world. The life coach said that sometimes we get bogged down by other people’s expectations, and even our own expectations about how we think our lives should be going or how we should be dealing with things. (Raise your hand if you’re thinking, YEP, because I sure was.)

And then we get disappointed when life doesn’t go according to plan, or when we fall short in some way. So, she explained that we should all have a phrase to come back to when we’re feeling lost or out of sorts, no matter if it has to do with your personal life, work, relationships, or even just being stressed out in traffic. This phrase should be your home base, your reason for what you do and how you act in every situation and every second of the day.

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Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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audskelton

The secret to describing your coaching service, pr The secret to describing your coaching service, product, offer, course, etc. online = talking about the amazing end result your thing will provide buyers. That’s it. 

Never ever ever *lead* with:

✖️You get 50 pages of content!
✖️ There’s over 10 hours of video instruction!
✖️ A free workbook comes with!
✖️ You’ll be added to my private FB group!
✖️ 12 modules waiting for you!
✖️ ... or anything regarding the FEATURES of your product/service. 

(And especially don’t list every single feature as the full caption, please for the love of Pete. 🥱) Think of those items as the fine print. Logical buyers maaaay be interested, but most people care way more about what your offer can change or improve for them. What specific result will it give them? What will it make them feel, help them achieve, allow them to excel at??

The logistical details can go at the bottom of your sales page—and honestly, just totally remove them from your social posts and CTAs.

Trust me... *I know how valuable those detail pieces feel and SEEM from your perspective as the creator* because it shows the hard work and effort you put into your offer. But talking about how much content is inside your product doesn’t mean ANYTHING unless people understand what that content can do for them. So always, aaaalways lead with that.

*steps off soapbox* 

Side note, this picture is from forever ago and is making me majorly ready to cut my hair again. 😂 Should I go for the mom chop?! ✂️
The absolute loves of my life. 🤎 Can’t wait t The absolute loves of my life. 🤎 Can’t wait to see what these two peas in a pod get into for years and years to come.
Our little buddy turned 3 months old yesterday and Our little buddy turned 3 months old yesterday and I can hardly believe it. These few months have simultaneously flown by and felt like a year. Wallace has grown so much and even though you always hear parents say stop growing so fast, I feel almost the opposite. I feel such pride with each new roll he develops, the strength his neck is gaining, and his belly that just keeps expanding. Is this weird?! Regardless, it’s been my greatest joy to watch him grow and his personality begin to emerge. The way he smiles and chuckles when we quack or say “WHOA!” The rapid-fire kicks he does when he has room to sprawl out. His love for walks and disdain for car rides. 🥴 It’s all so fun and special and new (for all of us!), and I wouldn’t trade a moment for anything in the world. 🤎
Jesus’s return is the most precious miracle of m Jesus’s return is the most precious miracle of miracles... but the fact that we’re all facing the camera and even (kind of) smiling in this SELF-TIMER pic is a pretty close second. 😆🥲 Happy Easter and sending you so much love and joy! 🤎
Everything is temporary. It’s been my mantra thr Everything is temporary. It’s been my mantra through the hardest and sweetest moments these past few months, and even more so as I ease back into work this week.

It’s all temporary. The good, the bad, the big emotions, the tenderest moments, the hard days, the beautiful days, the teeny socks, the endless emails, the nap strikes, the stacked deadline weeks, the sweet bonding of nursing.

None of it will be around forever, and even though I probably won’t have my schedule figured out for a long, long time, that doesn’t mean these days of just getting by and praying it all works out aren’t important.

They’ll be gritty, cobbled-together, and messy. But they’re mine. I get to craft these days however I want to, with the sweetest babe on my hip and my honey in our back office chasing his own dream, and that’s a beautiful thing.
Vacations hit different with a baby, that is for s Vacations hit different with a baby, that is for sure. 🤪 The days revolve around naps and feedings, and afternoons that we once would have spent taking 4-mile hikes or sitting on a patio at a brewery are now spent reading, playing cards, and listening to Kacey Musgraves and Tom Petty in our Airbnb while Wally snoozes. It’s not worse, but it’s a different pace than I’m used to and that’s okay. In fact, it’s probably more needed than I realize as I wrap up my maternity leave and get back to work in a couple days. Grateful for these slow days and sweet memories with my loves. Now... we just have to make the 4-hour drive home tomorrow with a dog and baby who both hate the car. 🤣 (PS... I’m sharing more thoughts about how I feel heading back to work in this week’s newsletter that goes out Friday—you can sign up to get emails from me with copywriting tips, business anecdotes, and some life updates too in the link in my bio! ☺️) #babysfirstvacation #laketahoe
flannels + chunky sweaters + squishy babies + gorg flannels + chunky sweaters + squishy babies + gorgeous views = my aesthetic forever and ever. 😍
When I was little, I said I wanted 4 kids, just li When I was little, I said I wanted 4 kids, just like my own family. I wanted a girl, boy and girl twins, and a boy. (‘Cause you can totally plan those things. 🥴)

Then, my parents got divorced and in my angsty teenager-ness, I was like, “Nope, nevermind. I’m good with no kids thanks!”

I didn’t want the pressure of raising someone and somehow damaging or disappointing them. And I was skeptical that a couple could stay together and happily raise a family.

When John and I started dating, he was so confident in us and our future. I’d never met a guy who a) pursued me so openly and consistently and b) made me feel valued in every area of my life. Career, relationship, family, health, faith.

When we went on our first camping trip about a year into dating, we were having one of those deep, wine-fueled campfire chats that seem extra important and lovely. I asked him how he knew he first loved me.

He was so good at always complimenting my drive and ambition, or how I looked regardless of whether I was dressed up or grungy after a workout. I figured it would be a combination of those sorts of things, but he surprised me when he said, “Because I know you’ll be a good mom.”

Uhhhh, what? I was like, “... But you know I’m not even sure I want to be a mom. How can you see that?”

He said in the way I so deeply care for others and myself. He had this unwavering belief that we could build a family, and he wanted this girl who spent a lot of years feeling broken to lead it alongside him.

I know this doesn’t sound very “progressive,” but his faith in me being a good mom healed a part of me in so many ways.

I always knew I was driven. I knew I could build a career and life I loved. But I didn’t believe I could build a family that lasted. Or at least, I was scared to think what might happen if I tried.

Wallace is absolutely the best thing that has ever happened to me. He made me the mom that John believed I could be more than five years ago.

I don’t know if you ever necessarily feel “good” at being a parent, because every day is filled with mistakes & learning curves, but I will say that it’s the most immediately natural I’ve felt in any role I’ve stepped into, ever.
Would it be too much to gallery wall an entire hou Would it be too much to gallery wall an entire house? Asking for a friend.

Newborn family photos by my talented, sweet friend @jilliangoulding. She is too good! 🤍
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