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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

I TURNED DOWN 3 AMAZING OPPORTUNITIES IN 1 DAY + IT WAS THE BEST MOVE EVER

December 9, 2019

Last week I had a bit of a moment. I always send out my client invoices the first Monday of every month for the previous month’s work, and last week I sent all of them out in a bit of a rush because I had a lot on deck for work that I needed to jump in to.

Actually, I’ve had a lot on deck for the last couple months. It’s definitely a good problem to have and a far cry from my regularly short to-do list that I maintained at the beginning of this year. But as I’ve grown and taken on more opportunities and long-term clients, I’ve started to realize more doesn’t always equal better.

So last week, I shot off invoices and then just kept chugging along. I barely had time to register that November was my highest performing month of all time, like since I started to freelance full-time a year-and-a-half ago.

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THE ONE THING MISSING FROM MY FREELANCE BUSINESS

May 13, 2019

If you know me personally or follow me on social media, you know I jumped into freelancing full-time about a year ago almost to this week. Last May, my now-husband John graduated from grad school with his MBA, and we packed up our stuff into a POD before driving from Nashville down to Austin for him to start a new job.

I’d been freelancing a bit in Nashville, plus nannying full-time to supplement our income, but when we moved, we decided it was a good transition time for me to jump into freelancing for real. And oh man, that was a trip (and I’m not talking about the move from TN to TX). First of all, going from working for other people to working for and relying on yourself is a whole mindset mess that I still have a hard time wrapping my head around some days.

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HOW TO BECOME A FREELANCER

October 11, 2018

I’ve got to be honest. I haven’t known what to write about lately. In my Google Drive, I have a long list of blog post ideas and topics. But I’m getting married in 10 days, and it felt weird to write about sleep habits or career development or relationship challenges when I’m living in a vacuum that is all things BIG DAY. My life right now is guest counts, final invoices, printing hashtag signs, and checking my weather app 27 times a day. (Fingers crossed for anything below 78 degrees in a week and a half.)

I never thought I would be a stressed-out wedding countdown kind of girl, but here we are. Identity crisis for one, please. So, that’s precisely why I’m writing about something other than wedding things. While I am so thrilled for the day itself and the many fun activities surrounding it, everything lately has revolved around planning. I need to think about something else.

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EASY TIME MANAGEMENT HACKS THAT EVERYONE CAN USE

September 21, 2018

I went to Sprouts the other day for groceries, and after paying, I started pushing the plastic-bag handles onto my wrists, stacked like several very heavy bracelets on each arm. I’d already gotten my car keys out of my purse and was at the ready to put the shopping cart in its inside lineup before loading my groceries into the car in one seamless trip.

I was not about to waste time on bringing the cart out with me and then having to take even more precious seconds to put it to one of those cart parking spots that seem to never be conveniently located. Psh. The cashier stared as I loaded about 15 grocery bags onto my arms and, (rightfully) full of judgment, asked, “You’re not going to use the cart?”

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Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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audskelton

Me, trying to figure out what to do with my hands Me, trying to figure out what to do with my hands without a bump. šŸ‘šŸ¼ Wallace, trying to figure out what we’re doing out of the house. 🤨

First family walk in the books! All of 10 minutes. 🤪 (Also, does anyone else notice the rainbow over Wally?... My heart. 🌈🄺)
1 week old. šŸ¤Ž The hardest, most emotional & mos 1 week old. šŸ¤Ž The hardest, most emotional & most rewarding week of my life. Babies’ sleep schedules, y’all. They are not for the faint of heart.

Wallace is hitting all his milestones, has learned the alphabet, and is picking up Latin. Just kidding. But he CAN poop 3 times in an hour and a half šŸ˜Ž, and he eats like a champ, is so strong that we prefer to tag team diaper changes for now, and makes the sweetest, cutest noises all day long. (And night.) Like even his cry is cute. 😩

One of my friends called this time the ā€œwet weeksā€: urine, breast milk, spit up, night sweats, tears, blood, more tears. It’s a lot, and it’s temporary. So even in the hard moments, we are reminding ourselves that the hardest things are often the best things. 

And this really has been the best thing.

So, so thankful for a hands-on husband who’s been so involved in everything... there’s something indescribable about watching your partner care for your child and step into a big, new role like this so gracefully. And we are thankful for ALL of the support, near and far (... mostly far), from our family and friends and coworkers. What a week... here’s to continuing to figure it all out together as a family. 😌
At 5 a.m. my water broke and at 3:44 p.m. our worl At 5 a.m. my water broke and at 3:44 p.m. our worlds and hearts were changed forever. Everything in between was a gritty, fast-moving tidal wave of emotion, pain, instinct, and a kind of love I never could’ve imagined.

Welcome, Wallace Ronal Skelton. šŸ¤Ž You kept us waiting until you decided, very quickly, you’d like to be here. I’m still in disbelief that you are ours. 

January 4, 2021 • 7 lbs 4 oz • 20.5 inches • Sweet as can be.
Well, this baby friend doesn’t exactly have our Well, this baby friend doesn’t exactly have our sense of punctuality which realllly threw me for a loop after thinking & saying for months that I was certain he/she would get here early. I’ve drank 3 boxes of raspberry leaf tea in 3 weeks, walked dozens of miles, eaten way too many dates, done hundreds of squats and bench step-ups... and now I’m surrendering. You come whenever you feel like it, little one. I’m comfy enough and can still sleep through the night (minus a bathroom break or two) so we will just keep on waiting and letting you teach us our first lesson of parenthood: PATIENCE. I knew I could always use some more of it. šŸ˜‰ #40weekspregnant #pregnancy
scenes from our blissful, muddy, much-needed morni scenes from our blissful, muddy, much-needed morning hike. ā˜€ļøšŸ‚ in a year that’s felt like 5, getting outside whenever we can has been my favorite way to reset. so thankful to live in such gorgeous surroundings!
our first and probably only christmas just us thre our first and probably only christmas just us three! quiet and simple and a little sad but mostly filled with hope and gratitude. hope yours is special in all the best ways. šŸ¤
the most freeing parenting advice i’ve heard so the most freeing parenting advice i’ve heard so far? (and i’ve gotten a lot this year!) our children NEED to see us to mess up. they need to see us walk through mistakes, fix our messes, apologize, learn, and readjust.

as someone who very much realizes i’m nowhere *near* perfect but is also terrified something i’ll do might mess my kid up for life... hearing this advice has stuck with me so profoundly. i think about it every day, especially as we get closer and closer to becoming parents.

we don’t need to get it right. in fact, we’re serving them better when we get it wrong AND course correct openly. when we can admit our faults and say we’ll do better next time.

i had a friend tell me a few months ago she apologizes to her baby all the time. she’ll say, ā€œi’m sorry that i really don’t know what you need right now, but i’m learning... i’m sorry that you’re upset, let’s figure this out together.ā€

and i thought that was a beautiful way to own and lean into the truth that parenting isn’t having the answers all figured out—at all. it’s guessing and learning as you go and being able to be humble enough to apologize to your infant when you don’t get it right (and then your toddler, and then your kid, and then your teenager).

these next 18+ years are going to be an adventure, i can already tell. lots of mess-ups. lots of sorry’s. lots of goodness. šŸ¤

oh, and... can we all agree that the worst parenting advice is ā€œsleep when the baby sleepsā€?! as the lightest sleeper ever, i don’t need that pressure in my life. šŸ˜… 

photo by @jilliangoulding
the body of the grinch but the heart of cindy lou the body of the grinch but the heart of cindy lou who. ā™„ļø

(wrong holiday, i know—but let’s not pretend 90% of us don’t already have christmas stuff up already okay?)

however you’re celebrating & whoever you’re celebrating with today, i hope it’s special. happy thanksgiving, friend! šŸ¦ƒšŸ‚šŸ’› #thanksgiving #35weekspregnant
simple joys today: šŸ‚a pecan praline almond mil simple joys today:

šŸ‚a pecan praline almond milk misto in the @starbucks holiday cup.
šŸ‚early monday morning grocery run with my husband for simple thanksgiving ingredients for our 2-person party (well, 3 technically i guess 😜) on thursday.
šŸ‚cool mornings.
šŸ‚fall colors.
šŸ‚the charlie brown christmas album on repeat. (i honestly think this is my favorite album of all time. šŸ˜‚ we even got it on vinyl this year. i listen to it from end of october through january every single year.)
šŸ‚random fall-y at-home manicures.
šŸ‚2 short weeks in a row.
šŸ‚phone calls with family.
šŸ‚baby hiccups, kicks, and rolls & starting to distinguish between knees, hands, and a booty sticking out of my stomach. šŸ˜‚
šŸ‚sleeping in.
šŸ‚finishing up home projects. (y’all, WE FINISHED THE FLOORS. praise.)
šŸ‚a clean home.
šŸ‚daily walks & clean air.
šŸ‚soaking in the joy of our last childless vacation/staycation.

so much to be grateful for. and this year it’s really the little things that are the big things. what are your simple joys you’re hanging on to right now?
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