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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

I TURNED DOWN 3 AMAZING OPPORTUNITIES IN 1 DAY + IT WAS THE BEST MOVE EVER

December 9, 2019

Last week I had a bit of a moment. I always send out my client invoices the first Monday of every month for the previous month’s work, and last week I sent all of them out in a bit of a rush because I had a lot on deck for work that I needed to jump in to.

Actually, I’ve had a lot on deck for the last couple months. It’s definitely a good problem to have and a far cry from my regularly short to-do list that I maintained at the beginning of this year. But as I’ve grown and taken on more opportunities and long-term clients, I’ve started to realize more doesn’t always equal better.

So last week, I shot off invoices and then just kept chugging along. I barely had time to register that November was my highest performing month of all time, like since I started to freelance full-time a year-and-a-half ago.

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ATTRACT YOUR PERFECT CLIENT BY CHANGING THIS ONE THING

May 20, 2019

When I started freelance writing, I took whatever I could get. I began by freelancing part-time when we lived in Nashville, and most of my work came from friends who work in marketing with clients in every field imaginable. I was writing email content for healthcare, regulatory compliance, and event businesses and blog posts for electric vehicle, nutritional supplements, and home security companies. I copy-edited for a local magazine and wrote an assortment of stories for them in lifestyle, design, and local talent realms. Like I said… I did it ALL.

It was honestly thrilling at first to be able to research all of these random industries that I knew nothing — and I mean nothing — about and turn that information into content that informs, educates, and converts. I just felt lucky that people wanted to pay me to put some words together as best as I could, especially given I had no real marketing background or legitimate insight into the random businesses I wrote about, other than what research I could conduct online and questions I could ask the clients. I accepted every project I was offered, and that allowed me to begin building a solid copywriting portfolio.

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HOW TO BECOME A FREELANCER

October 11, 2018

I’ve got to be honest. I haven’t known what to write about lately. In my Google Drive, I have a long list of blog post ideas and topics. But I’m getting married in 10 days, and it felt weird to write about sleep habits or career development or relationship challenges when I’m living in a vacuum that is all things BIG DAY. My life right now is guest counts, final invoices, printing hashtag signs, and checking my weather app 27 times a day. (Fingers crossed for anything below 78 degrees in a week and a half.)

I never thought I would be a stressed-out wedding countdown kind of girl, but here we are. Identity crisis for one, please. So, that’s precisely why I’m writing about something other than wedding things. While I am so thrilled for the day itself and the many fun activities surrounding it, everything lately has revolved around planning. I need to think about something else.

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Leave a Comment in Career, Self Employed

HOW TO GET FREELANCE WRITING AND EDITING JOBS

September 28, 2017

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Some of my friends who are writers or creatives have asked me how I get my freelance projects. I certainly don’t have an enormous roster of clients (hence, as I tell new people I meet when they ask what I do: “I’m a nanny to support my freelance writing and editing career”), but those that I have are pretty regular, thankfully.

To be honest, I never thought I would even be freelancing. I heard nightmarish tales when I was in journalism school about pleading to publications for work, MAYBE getting assigned one story, if you even got a response at all, and never having a steady income. I always figured I would get an entry-level job at a magazine or other publication and work my way up. (Pop back a couple of blog posts to see how that plan turned out…)

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Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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audskelton

Who do you think was more excited about this day t Who do you think was more excited about this day trip out to the coast... us or Wallace? 😅😂 I love them. Also, I can’t get over the burp cloth on John’s shoulder. Ya know, just in case. #newparentlife
One hour, just us two in our backyard with a big c One hour, just us two in our backyard with a big charcuterie board, a deck of cards, a couple glasses of rosé, and no baby monitor. 🤎

The first week of Wallace’s life? I ached even being in another room from him (#hormones). I was a wreck of emotions and had legitimate baby tunnel vision... preeeetty much nothing else mattered. But things have been balancing out this past week, and today was so needed.

My mom is in town all month and watched Wally for us so we could have some time just us two—yep, in the backyard because of shelter in place restrictions from COVID. (Plus let’s be real... I’m not quite ready for an out-of-the-house date yet anyway. 😂)

As much as I desire to be a present + loving mama and ambitious business owner, it’s just as important to me to prioritize our marriage with little moments like this to just be in each other’s presence (and not just talk about burping and swaddling and bedtime routines, like most of our recent convos).

Here’s to (almost) 2 weeks of being parents, @the_beermonger. I think we’ll do okay.
My two favorite guys in the world. 🤍🌎 My two favorite guys in the world. 🤍🌎
Me, trying to figure out what to do with my hands Me, trying to figure out what to do with my hands without a bump. 👐🏼 Wallace, trying to figure out what we’re doing out of the house. 🤨

First family walk in the books! All of 10 minutes. 🤪 (Also, does anyone else notice the rainbow over Wally?... My heart. 🌈🥺)
1 week old. 🤎 The hardest, most emotional & mos 1 week old. 🤎 The hardest, most emotional & most rewarding week of my life. Babies’ sleep schedules, y’all. They are not for the faint of heart.

Wallace is hitting all his milestones, has learned the alphabet, and is picking up Latin. Just kidding. But he CAN poop 3 times in an hour and a half 😎, and he eats like a champ, is so strong that we prefer to tag team diaper changes for now, and makes the sweetest, cutest noises all day long. (And night.) Like even his cry is cute. 😩

One of my friends called this time the “wet weeks”: urine, breast milk, spit up, night sweats, tears, blood, more tears. It’s a lot, and it’s temporary. So even in the hard moments, we are reminding ourselves that the hardest things are often the best things. 

And this really has been the best thing.

So, so thankful for a hands-on husband who’s been so involved in everything... there’s something indescribable about watching your partner care for your child and step into a big, new role like this so gracefully. And we are thankful for ALL of the support, near and far (... mostly far), from our family and friends and coworkers. What a week... here’s to continuing to figure it all out together as a family. 😌
At 5 a.m. my water broke and at 3:44 p.m. our worl At 5 a.m. my water broke and at 3:44 p.m. our worlds and hearts were changed forever. Everything in between was a gritty, fast-moving tidal wave of emotion, pain, instinct, and a kind of love I never could’ve imagined.

Welcome, Wallace Ronal Skelton. 🤎 You kept us waiting until you decided, very quickly, you’d like to be here. I’m still in disbelief that you are ours. 

January 4, 2021 • 7 lbs 4 oz • 20.5 inches • Sweet as can be.
Well, this baby friend doesn’t exactly have our Well, this baby friend doesn’t exactly have our sense of punctuality which realllly threw me for a loop after thinking & saying for months that I was certain he/she would get here early. I’ve drank 3 boxes of raspberry leaf tea in 3 weeks, walked dozens of miles, eaten way too many dates, done hundreds of squats and bench step-ups... and now I’m surrendering. You come whenever you feel like it, little one. I’m comfy enough and can still sleep through the night (minus a bathroom break or two) so we will just keep on waiting and letting you teach us our first lesson of parenthood: PATIENCE. I knew I could always use some more of it. 😉 #40weekspregnant #pregnancy
scenes from our blissful, muddy, much-needed morni scenes from our blissful, muddy, much-needed morning hike. ☀️🍂 in a year that’s felt like 5, getting outside whenever we can has been my favorite way to reset. so thankful to live in such gorgeous surroundings!
our first and probably only christmas just us thre our first and probably only christmas just us three! quiet and simple and a little sad but mostly filled with hope and gratitude. hope yours is special in all the best ways. 🤍
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