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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

THE BIG ONES: MAJOR LIFE LESSONS LEARNED IN 2017

December 19, 2017

I’m not sure where I’ll be by the end of 2018. John will get his graduate degree in May, and while we are dying to stay in Nashville, it all depends on his job offers for now. With that uncertainty (which, to me, is actually kind of fun and thrilling) in mind at the close of this year, I’ve been reflecting a lot lately on where 2017 has taken me.

We’ve been in Nashville since July of 2016, and even though I’m freelancing and nannying, I’ve never felt happier or more stable in my career. Even so, there has been a bunch going on. After turning 26 in November, I’m now officially past the mid-20s mark of 25; John and I have taken some huge relationship steps; I’ve traveled more than ever before; and HGTV has become one of my staple channels. I feel like I’m growing up and finally adopting this whole adult state of mind. (HGTV is obviously the biggest indicator.)

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IT’S ALL GOOD

June 5, 2017

Summer is here and good things are happening, friends. One not-so-good thing to get out of the way before the good things: John is in Austin all summer for an internship. I mean, it is really good that he has a wonderful internship that could lead to a career of his dreams and everything, but I miss him, you know? One more not-so-good thing: that thing I wrote about last week that I really don’t want to talk about again because I drained all my emotions into that one post and now I’m working on the healing stuff. So, let’s keep trekking along.

Good things. There are so many, but let’s start with this week — or this weekend, more specifically. This weekend marks the third CMA Fest in a row that my sister and I will attend together. This festival has all the things: FREE country concerts all day long for four days straight; beer; and my favorite city (which is also where I now live), Nashville.

The fact that I live here for this year’s fest may be what I’m looking forward to most. Last year, we stayed in a friend’s ex-boyfriend’s one bedroom apartment (there were four of us), and I slept on a chair — not a couch, a CHAIR — with an ottoman to support my lower half. But the ottoman would slowly slide further and further away as I slept, and I’d wake up with a foot of space underneath my lower back. Let me tell you, a chiropractor would have been a good idea after that trip.

And the year before that, we stayed in an Airbnb that, granted, was a great deal, but I’m pretty sure the rickety mattress we slept on was 80 years old, and we still had to take 20-minute Uber rides anytime we went downtown. (Chiropractor would’ve been sweet after that one, too.) So, to be in my own bed every night after standing in 90-degree heat for 12 hours every day sounds majestic. (Yeah, I’m basically 25 going on 87 years old.) Plus, I’m only 10 minutes tops from downtown! Bingo.

If you like country at all, I recommend this festival because you can go to free concerts all day, and you don’t have to camp (unlike several *cough* or all? *cough* other country festivals). If you want to see bigger-name artists, you can buy tickets to the nighttime concerts for a couple-hundred bucks, but honestly the day ones are more fun (again, grandma over here), you can get way closer to the performances, and you’ll still see performers you recognize.READ MORE

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FOR MY GIRL

May 23, 2017

Dogs are heroes. My border collie, Charlie, was my hero. She saved me. My mom got her for my birthday one year—I think I was turning 12 years old. It was in the middle of my parents’ divorce, and I remember coming home from celebrating my birthday with my dad and feeling sadness in my whole body. The weight hit me that I was now celebrating my birthday with my dad, and then I was celebrating my birthday with my mom. It would never be just one celebration, all of us together, again.

That day, I plopped on the couch and started telling my mom what we did at my dad’s. Her face was so lit up as she listened, and I remember thinking that there was no way she was this excited about me recounting the Dove ice cream sandwiches we ate and the video games we played with dad.

Then she asked if I noticed anything. I looked around our family room—a place I’d grown so used to that I suppose I didn’t even notice its details any longer—and against the far wall I finally saw a small crate with a teeny black and white ball of fluff.

My life changed instantaneously.

In the middle of what felt like the end of my world—our family was being ripped in half in actual slow motion—I had this wild, sweet animal to call my own. I called her Charlie. Today, Charlie passed away. She was 13, a year older than my age when I got her, and she lived the happiest and the quirkiest life.

Those early days with her are difficult to remember, but the day she became mine, the feelings I had that went from despondent to ignited are clear as glass.

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Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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audskelton

The secret to describing your coaching service, pr The secret to describing your coaching service, product, offer, course, etc. online = talking about the amazing end result your thing will provide buyers. That’s it. 

Never ever ever *lead* with:

✖️You get 50 pages of content!
✖️ There’s over 10 hours of video instruction!
✖️ A free workbook comes with!
✖️ You’ll be added to my private FB group!
✖️ 12 modules waiting for you!
✖️ ... or anything regarding the FEATURES of your product/service. 

(And especially don’t list every single feature as the full caption, please for the love of Pete. 🥱) Think of those items as the fine print. Logical buyers maaaay be interested, but most people care way more about what your offer can change or improve for them. What specific result will it give them? What will it make them feel, help them achieve, allow them to excel at??

The logistical details can go at the bottom of your sales page—and honestly, just totally remove them from your social posts and CTAs.

Trust me... *I know how valuable those detail pieces feel and SEEM from your perspective as the creator* because it shows the hard work and effort you put into your offer. But talking about how much content is inside your product doesn’t mean ANYTHING unless people understand what that content can do for them. So always, aaaalways lead with that.

*steps off soapbox* 

Side note, this picture is from forever ago and is making me majorly ready to cut my hair again. 😂 Should I go for the mom chop?! ✂️
The absolute loves of my life. 🤎 Can’t wait t The absolute loves of my life. 🤎 Can’t wait to see what these two peas in a pod get into for years and years to come.
Our little buddy turned 3 months old yesterday and Our little buddy turned 3 months old yesterday and I can hardly believe it. These few months have simultaneously flown by and felt like a year. Wallace has grown so much and even though you always hear parents say stop growing so fast, I feel almost the opposite. I feel such pride with each new roll he develops, the strength his neck is gaining, and his belly that just keeps expanding. Is this weird?! Regardless, it’s been my greatest joy to watch him grow and his personality begin to emerge. The way he smiles and chuckles when we quack or say “WHOA!” The rapid-fire kicks he does when he has room to sprawl out. His love for walks and disdain for car rides. 🥴 It’s all so fun and special and new (for all of us!), and I wouldn’t trade a moment for anything in the world. 🤎
Jesus’s return is the most precious miracle of m Jesus’s return is the most precious miracle of miracles... but the fact that we’re all facing the camera and even (kind of) smiling in this SELF-TIMER pic is a pretty close second. 😆🥲 Happy Easter and sending you so much love and joy! 🤎
Everything is temporary. It’s been my mantra thr Everything is temporary. It’s been my mantra through the hardest and sweetest moments these past few months, and even more so as I ease back into work this week.

It’s all temporary. The good, the bad, the big emotions, the tenderest moments, the hard days, the beautiful days, the teeny socks, the endless emails, the nap strikes, the stacked deadline weeks, the sweet bonding of nursing.

None of it will be around forever, and even though I probably won’t have my schedule figured out for a long, long time, that doesn’t mean these days of just getting by and praying it all works out aren’t important.

They’ll be gritty, cobbled-together, and messy. But they’re mine. I get to craft these days however I want to, with the sweetest babe on my hip and my honey in our back office chasing his own dream, and that’s a beautiful thing.
Vacations hit different with a baby, that is for s Vacations hit different with a baby, that is for sure. 🤪 The days revolve around naps and feedings, and afternoons that we once would have spent taking 4-mile hikes or sitting on a patio at a brewery are now spent reading, playing cards, and listening to Kacey Musgraves and Tom Petty in our Airbnb while Wally snoozes. It’s not worse, but it’s a different pace than I’m used to and that’s okay. In fact, it’s probably more needed than I realize as I wrap up my maternity leave and get back to work in a couple days. Grateful for these slow days and sweet memories with my loves. Now... we just have to make the 4-hour drive home tomorrow with a dog and baby who both hate the car. 🤣 (PS... I’m sharing more thoughts about how I feel heading back to work in this week’s newsletter that goes out Friday—you can sign up to get emails from me with copywriting tips, business anecdotes, and some life updates too in the link in my bio! ☺️) #babysfirstvacation #laketahoe
flannels + chunky sweaters + squishy babies + gorg flannels + chunky sweaters + squishy babies + gorgeous views = my aesthetic forever and ever. 😍
When I was little, I said I wanted 4 kids, just li When I was little, I said I wanted 4 kids, just like my own family. I wanted a girl, boy and girl twins, and a boy. (‘Cause you can totally plan those things. 🥴)

Then, my parents got divorced and in my angsty teenager-ness, I was like, “Nope, nevermind. I’m good with no kids thanks!”

I didn’t want the pressure of raising someone and somehow damaging or disappointing them. And I was skeptical that a couple could stay together and happily raise a family.

When John and I started dating, he was so confident in us and our future. I’d never met a guy who a) pursued me so openly and consistently and b) made me feel valued in every area of my life. Career, relationship, family, health, faith.

When we went on our first camping trip about a year into dating, we were having one of those deep, wine-fueled campfire chats that seem extra important and lovely. I asked him how he knew he first loved me.

He was so good at always complimenting my drive and ambition, or how I looked regardless of whether I was dressed up or grungy after a workout. I figured it would be a combination of those sorts of things, but he surprised me when he said, “Because I know you’ll be a good mom.”

Uhhhh, what? I was like, “... But you know I’m not even sure I want to be a mom. How can you see that?”

He said in the way I so deeply care for others and myself. He had this unwavering belief that we could build a family, and he wanted this girl who spent a lot of years feeling broken to lead it alongside him.

I know this doesn’t sound very “progressive,” but his faith in me being a good mom healed a part of me in so many ways.

I always knew I was driven. I knew I could build a career and life I loved. But I didn’t believe I could build a family that lasted. Or at least, I was scared to think what might happen if I tried.

Wallace is absolutely the best thing that has ever happened to me. He made me the mom that John believed I could be more than five years ago.

I don’t know if you ever necessarily feel “good” at being a parent, because every day is filled with mistakes & learning curves, but I will say that it’s the most immediately natural I’ve felt in any role I’ve stepped into, ever.
Would it be too much to gallery wall an entire hou Would it be too much to gallery wall an entire house? Asking for a friend.

Newborn family photos by my talented, sweet friend @jilliangoulding. She is too good! 🤍
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