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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

SAY “NO” TO EYELASH EXTENSIONS

February 22, 2017

I’m taking a sharp turn from last week’s far more intense topic of being a sometimes controlling a-hole to talk about something I’ve come to truly dislike. It’s also a sharp turn from a blog post on this exact topic I wrote about a year ago, when I was singing the praises of face tarantulas — um, I mean eyelash extensions.

Most of us have heard of eyelash extensions, and many of us have been tempted to give them a try (especially us millennials — glamorous, “low-maintenance” makeup is always appealing, right?). I know tons of people who are huge fans of lash extensions, and I get it. Right after you get them done, they are so gorgeous and perfect and really open up your eyes. But after a couple of go-rounds, I’m done.

I’ll take the three minutes in the morning to swipe on some mascara to my normal-length lashes and save the $1,300 per year for important things like shoes and ice cream, thank you very much. (This has been my mascara of choice for several years running.)

I USED TO LOVE THEM. This is obvious, since I was pretty gung-ho in that post last year and got a new set about a month-and-a-half ago. But since getting them a little while ago and having them touched up once, I’ve made the decision that they are 100-percent not for me.

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2 Comments in Beauty, Home

The Truth Behind Weekdays

January 19, 2016

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I am a strong believer that Tuesday is the absolute worst day of the week. I promise it beats some people’s Sunday blues and Monday post-weekend depression. It’s just a pimple protruding obnoxiously in the middle of otherwise pretty flawless skin. (I really wish I could’ve came up with a better metaphor for that, but you know what? We’re going with it.)

Tuesday can suck it, and here’s why. Monday. You’re a little off-focus, but also a little relaxed and a lot rested up from a weekend of doing whatever you want (if you’re living right). It’s just an extension of Sunday, but you know, into the workweek. You’re more carefree at work, laughing in the break room with colleagues as you fill your fourth coffee mug of the morning. The smell of weekend’s freedom is still in the air; life is good.

The next blemish of a day we’ll skip for now, and we’re on to Wednesday. Hump day! Ah, I love a good hump day. You’ve made it halfway through. Even if you’re having a week from hell, you can tell yourself you’ve made it this far. Only a couple days till you’re home free! You’ll feel glorious, pumped up to finish out the week strong. And next up is Thursday.

Thursday is the day before Friday, which is essentially the weekend. You can see the light in the distance; the horizon is gleaming. You are pret-ty much at the end of the week. Everyone else at work is getting a little tired and antsy, too, so people are clocking out and heading to happy hour at 4:45, and so are you. If you stay up a little later than your usual bedtime on Thursday, who cares? Tomorrow is Friday, which means the next day is Saturday, and you’re about 36 hours from sleeping in as late as you’d like.

Only weekday left is Friday, and as we’ve covered briefly, Friday is the weekend, at least in my mind. I have an extra pep in my step and might splurge on an almond-milk latte on my way to work because alas! I’ve made it to the other side, and caffeine is always an acceptable way to celebrate. So the only day left we haven’t gone through is Tuesday, because Tuesday is gross. It doesn’t have any air of weekend clinging to it, and you can’t even tell yourself you’re almost done. Nope, you still have three honking days until a big, fat brunch on Saturday.

So, um, anyway. Have a nice Tuesday. I’d really rather be in (the best) sweats (ever) on my couch, so here’s to a day of dreaming about the other days.

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If you’re looking for a good read, this book is amazing, raw, and beautifully written.

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“Namast’ay In Bed” shirt: Aeropostale (On sale!) // Sweat pants: Target // Slippers (I live for a fake-Ugg slipper): Target (Also on sale!)

4 Comments in Fashion, Life

Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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audskelton

The secret to describing your coaching service, pr The secret to describing your coaching service, product, offer, course, etc. online = talking about the amazing end result your thing will provide buyers. That’s it. 

Never ever ever *lead* with:

✖️You get 50 pages of content!
✖️ There’s over 10 hours of video instruction!
✖️ A free workbook comes with!
✖️ You’ll be added to my private FB group!
✖️ 12 modules waiting for you!
✖️ ... or anything regarding the FEATURES of your product/service. 

(And especially don’t list every single feature as the full caption, please for the love of Pete. 🥱) Think of those items as the fine print. Logical buyers maaaay be interested, but most people care way more about what your offer can change or improve for them. What specific result will it give them? What will it make them feel, help them achieve, allow them to excel at??

The logistical details can go at the bottom of your sales page—and honestly, just totally remove them from your social posts and CTAs.

Trust me... *I know how valuable those detail pieces feel and SEEM from your perspective as the creator* because it shows the hard work and effort you put into your offer. But talking about how much content is inside your product doesn’t mean ANYTHING unless people understand what that content can do for them. So always, aaaalways lead with that.

*steps off soapbox* 

Side note, this picture is from forever ago and is making me majorly ready to cut my hair again. 😂 Should I go for the mom chop?! ✂️
The absolute loves of my life. 🤎 Can’t wait t The absolute loves of my life. 🤎 Can’t wait to see what these two peas in a pod get into for years and years to come.
Our little buddy turned 3 months old yesterday and Our little buddy turned 3 months old yesterday and I can hardly believe it. These few months have simultaneously flown by and felt like a year. Wallace has grown so much and even though you always hear parents say stop growing so fast, I feel almost the opposite. I feel such pride with each new roll he develops, the strength his neck is gaining, and his belly that just keeps expanding. Is this weird?! Regardless, it’s been my greatest joy to watch him grow and his personality begin to emerge. The way he smiles and chuckles when we quack or say “WHOA!” The rapid-fire kicks he does when he has room to sprawl out. His love for walks and disdain for car rides. 🥴 It’s all so fun and special and new (for all of us!), and I wouldn’t trade a moment for anything in the world. 🤎
Jesus’s return is the most precious miracle of m Jesus’s return is the most precious miracle of miracles... but the fact that we’re all facing the camera and even (kind of) smiling in this SELF-TIMER pic is a pretty close second. 😆🥲 Happy Easter and sending you so much love and joy! 🤎
Everything is temporary. It’s been my mantra thr Everything is temporary. It’s been my mantra through the hardest and sweetest moments these past few months, and even more so as I ease back into work this week.

It’s all temporary. The good, the bad, the big emotions, the tenderest moments, the hard days, the beautiful days, the teeny socks, the endless emails, the nap strikes, the stacked deadline weeks, the sweet bonding of nursing.

None of it will be around forever, and even though I probably won’t have my schedule figured out for a long, long time, that doesn’t mean these days of just getting by and praying it all works out aren’t important.

They’ll be gritty, cobbled-together, and messy. But they’re mine. I get to craft these days however I want to, with the sweetest babe on my hip and my honey in our back office chasing his own dream, and that’s a beautiful thing.
Vacations hit different with a baby, that is for s Vacations hit different with a baby, that is for sure. 🤪 The days revolve around naps and feedings, and afternoons that we once would have spent taking 4-mile hikes or sitting on a patio at a brewery are now spent reading, playing cards, and listening to Kacey Musgraves and Tom Petty in our Airbnb while Wally snoozes. It’s not worse, but it’s a different pace than I’m used to and that’s okay. In fact, it’s probably more needed than I realize as I wrap up my maternity leave and get back to work in a couple days. Grateful for these slow days and sweet memories with my loves. Now... we just have to make the 4-hour drive home tomorrow with a dog and baby who both hate the car. 🤣 (PS... I’m sharing more thoughts about how I feel heading back to work in this week’s newsletter that goes out Friday—you can sign up to get emails from me with copywriting tips, business anecdotes, and some life updates too in the link in my bio! ☺️) #babysfirstvacation #laketahoe
flannels + chunky sweaters + squishy babies + gorg flannels + chunky sweaters + squishy babies + gorgeous views = my aesthetic forever and ever. 😍
When I was little, I said I wanted 4 kids, just li When I was little, I said I wanted 4 kids, just like my own family. I wanted a girl, boy and girl twins, and a boy. (‘Cause you can totally plan those things. 🥴)

Then, my parents got divorced and in my angsty teenager-ness, I was like, “Nope, nevermind. I’m good with no kids thanks!”

I didn’t want the pressure of raising someone and somehow damaging or disappointing them. And I was skeptical that a couple could stay together and happily raise a family.

When John and I started dating, he was so confident in us and our future. I’d never met a guy who a) pursued me so openly and consistently and b) made me feel valued in every area of my life. Career, relationship, family, health, faith.

When we went on our first camping trip about a year into dating, we were having one of those deep, wine-fueled campfire chats that seem extra important and lovely. I asked him how he knew he first loved me.

He was so good at always complimenting my drive and ambition, or how I looked regardless of whether I was dressed up or grungy after a workout. I figured it would be a combination of those sorts of things, but he surprised me when he said, “Because I know you’ll be a good mom.”

Uhhhh, what? I was like, “... But you know I’m not even sure I want to be a mom. How can you see that?”

He said in the way I so deeply care for others and myself. He had this unwavering belief that we could build a family, and he wanted this girl who spent a lot of years feeling broken to lead it alongside him.

I know this doesn’t sound very “progressive,” but his faith in me being a good mom healed a part of me in so many ways.

I always knew I was driven. I knew I could build a career and life I loved. But I didn’t believe I could build a family that lasted. Or at least, I was scared to think what might happen if I tried.

Wallace is absolutely the best thing that has ever happened to me. He made me the mom that John believed I could be more than five years ago.

I don’t know if you ever necessarily feel “good” at being a parent, because every day is filled with mistakes & learning curves, but I will say that it’s the most immediately natural I’ve felt in any role I’ve stepped into, ever.
Would it be too much to gallery wall an entire hou Would it be too much to gallery wall an entire house? Asking for a friend.

Newborn family photos by my talented, sweet friend @jilliangoulding. She is too good! 🤍
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