• HOME
  • BLOG
  • ABOUT
  • SERVICES
  • CONTACT

Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

What I’m Reading Right Now

May 17, 2016

books to read 2016

I’ve always been an ardent reader, an enthusiastic lover of stories. I remember when I was little, before I learned how to read, I wanted to know how to read so badly. I couldn’t wait until the day that I could sound out more than just my first name. I would pick up my older siblings’ books and novels and just sit there staring at the pages while they watched TV or played. Between skimming the pages, I’d peek up to see if they noticed that–HELLO–I was “reading”! (Or, you know, I was looking intently at odd shapes that I assumed made up some magical story within the book I held.) They never appeared to notice or care, but I continued on flipping through pages, imagining what kind of story was encapsulated inside this or that book.

Now, it’s hard to find the time to wrap myself up inside a great book (and it’s not because I’m still learning to read). Between a busy work and life schedule, I find myself starting several books and slowly–we’re talking molasses-slow–chipping away at each of them simultaneously. The OCD side of me hates that I do this because finishing one of these books takes about, oh, a year (if I’m being generous). But, at the same time, I get to choose which book of the several I’m reading at once that I pick up, depending on what mood I’m in and what topic I feel like investing time in. Here are the four I’m working at (and loving) currently.

1. Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert

If you know me personally or have read any of my blog posts, you know I struggle with finding balance between creativity and the rest of my life. This book is teaching me–in a beautifully written, yet firm, way–to SHUT UP and just get to work. Simple as that. Plus, Gilbert’s one-liners that serve as inspirational quotes to Pin forever and ever are amazing and aplenty.

2. The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller

John (boyfriend) and I are slowly working our way through this one–like, slower than all the other books on this list. It’s been a couple months since we picked it up–but we both agree that the main lesson is an important one. While John and I have entirely different work styles and goals, Keller’s lesson of choosing one thing, the most important thing, to focus your attention on at a time is a takeaway that’s proven useful in both John’s and my life.

3. Smart Women Finish Rich: 9 Steps to Achieving Financial Security and Funding Your Dreams by David Bach

Speaking of John, he gave me this book last year as a gift. I think it’s a sign he doesn’t exactly trust my financial skills? (KIDDING. Because, what financial skills?) I’m learning, you guys, and this book is certainly helping, even though it’s usually last on my list to pick up when I have spare time for reading. I am pretty self-aware about my financial situation, but that doesn’t mean I always know what I should be doing financially, as a young professional making a modest living. And this book is helping with that in a totally understandable way.

4. All the Light We Cannot See by Anthony Doerr

The one novel I’m reading right now, this book is a tear-jerker and a page-turner. It’s about a deaf girl who, during World War II, gets separated from her father and must find her way to safety amid the approaching Germans. I am a sucker for Holocaust history and sad stories, but the weight of this one makes it difficult for me to pound through quickly. So, I’m savoring it–something made lovelier by the incredible writing courtesy of Doerr. (Shout out to John’s parents for a fantastic Christmas present!)

2 Comments in Home, Life

Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

Search

Download my free guide! (Click below!)

Let’s keep in touch!

Catch me on social!

  • Email
  • Facebook
  • Instagram
  • Pinterest
  • Twitter

audskelton

I used to hardcore resist SEO in my writing work. I used to hardcore resist SEO in my writing work. 😂 It felt formal and stuffy and forced, so I just sorta... ignored it. 

As someone who appreciates copywriting for the creative and storytelling sides of it, I have struggled with some of the technical pieces like search engine optimization. 🥴

But... my clients wanted SEO, and truthfully I know it *is* important, even if ~cReAtIvE writer Audrey~ wanted to pretend it wasn’t a thing.

I began paying more attention to how to do it in a non-icky manner and sort of backed into this simple method for incorporating SEO best practices in blog posts in a way that is natural (aka, doesn’t read like a robot wrote it). Here’s what I do!

• Google your topic/headline. It will help you find the most appropriate keyword to focus on in your post. Say the topic you want to write about is “how to get your newborn to sleep.” 🙃 Type it into Google, and see what kinds of content comes up on the first page.
• Pay attention to which keywords are repeated. For this one, “newborn sleep tips,” “baby sleep tips,” and “how to get your newborn to sleep” are all keywords used in multiple headlines. Also pay attention to the “People also search for” and “Related searches” lists that Google provides because those are keyword goldmines. 
• Pick ONE of these phrases to use as your main SEO keyword (and try to weave in a few of the other phrases throughout the post, but don’t worry too much about those other ones... it’s better to have one focused keyword). Make sure you choose one that you can organically use a few times in the blog post. (So not something like “best restaurants near me 2021”... that keyword stinks and will read like you’re trying to rank).
• Use the keyword you chose in your headline, 1st paragraph of the post, and at least one H2 or H3. It should be in the blog post at least 3-4 times. The best places are the intro paragraph, 1st header, and last paragraph. And aaaaalways the headline!!!
• Include the keyword in a meta description (or the summary Google will pull underneath your blog post’s headline).
• Finally, make sure the content is actually interesting. Because SEO doesn’t mean a dang thing if the content sucks. 🥵
Motherhood is the only time I’ve worked hard at Motherhood is the only time I’ve worked hard at something every day but haven’t been able to problem solve or research my way into feeling very much better at it.

I know what you’re thinking. It’s only been 6 weeks! You have a *lifetime* to keep learning. I KNOW. It’s ridiculous but this is how my brain works.

And some days I just thank God over and over for a beautiful and healthy and good baby. Like, I still can’t believe he’s real. Then... there are times I just need a quick sob on the floor (😂😅) because he won’t nap longer than 20 minutes. It’s a real ride, over here. 

Most days I’m in leggings and the only thing on my face is coconut oil. I usually don’t get to brush my teeth until 10 a.m. or later. I want to cry every time he cries and I can’t figure out why.

It’s this constant mix of feeling unproductive because I’m literally not producing or accomplishing anything most days, let alone getting dressed (a la this photo), and feeling the most productive I’ve ever been because... I’m keeping this tiny being alive! (Using my boobs! That is insane, no? Why don’t we talk about this??)

Anyway. That’s the end of my jumbled rant on 6 weeks of parenthood that no one asked for. 😂 I just hope Wally knows how infinitely loved he is, always and forever. Even when I can’t figure out if it’s witching hour or sleepy cues or just gas.
Little valentine, thank you for being mine. ♥️ Little valentine, thank you for being mine. ♥️

#valentinesday #valentinesbaby #6weeksold #babyboy #boymom #valentine #babyoutfit
Me every day since becoming a mama = 🥺🥲🥰 Me every day since becoming a mama = 🥺🥲🥰 

Never knew I had a maternal bone in my body, yet here we are. I’m just... obsessed with him? Neck rolls and all. 🤎
It’s the hands and the half smile for me. 🤗 It’s the hands and the half smile for me. 🤗

One month old tomorrow and I *can’t* believe it! 🎉 He’s the sweetest babe, loves bath time, sleeps in 3.5-5 hour stretches at night (for now...), responds to smiles, and is already here for a good book, much to both of his parents’ satisfaction! We love you, Wallace. 🤎
Who do you think was more excited about this day t Who do you think was more excited about this day trip out to the coast... us or Wallace? 😅😂 I love them. Also, I can’t get over the burp cloth on John’s shoulder. Ya know, just in case. #newparentlife
One hour, just us two in our backyard with a big c One hour, just us two in our backyard with a big charcuterie board, a deck of cards, a couple glasses of rosé, and no baby monitor. 🤎

The first week of Wallace’s life? I ached even being in another room from him (#hormones). I was a wreck of emotions and had legitimate baby tunnel vision... preeeetty much nothing else mattered. But things have been balancing out this past week, and today was so needed.

My mom is in town all month and watched Wally for us so we could have some time just us two—yep, in the backyard because of shelter in place restrictions from COVID. (Plus let’s be real... I’m not quite ready for an out-of-the-house date yet anyway. 😂)

As much as I desire to be a present + loving mama and ambitious business owner, it’s just as important to me to prioritize our marriage with little moments like this to just be in each other’s presence (and not just talk about burping and swaddling and bedtime routines, like most of our recent convos).

Here’s to (almost) 2 weeks of being parents, @the_beermonger. I think we’ll do okay.
My two favorite guys in the world. 🤍🌎 My two favorite guys in the world. 🤍🌎
Me, trying to figure out what to do with my hands Me, trying to figure out what to do with my hands without a bump. 👐🏼 Wallace, trying to figure out what we’re doing out of the house. 🤨

First family walk in the books! All of 10 minutes. 🤪 (Also, does anyone else notice the rainbow over Wally?... My heart. 🌈🥺)
Load More... Follow @audswan on Instagram
THEME BY ECLAIR DESIGNS