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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

5 PODCASTS YOU NEED TO SUBSCRIBE TO

August 9, 2018

I fell in love with podcasts like a lot of people did. Serial. Season 1. I never knew I was a true crime fan until I uncontrollably devoured episodes of Serial at a time and finished the season within one week. I also didn’t know my phone had its own built-in Podcast app until after I listened to every episode of season 1 on Serial’s website through my phone’s web browser, and my mom sent me a concerned text asking why our data usage was so high so early into the month. Oops.

She was surprisingly cool when I told her it was because I started listening to podcasts more (although I didn’t mention that I just learned there was a way to listen without using, like, all of the data), and she answered, “Me too!!!” Podcasts were the thing to do, apparently for my mom and me and the rest of the world. This was about three years ago, and since then, podcasts, and my love for them, has only grown.

They used to be the thing I went to in order to escape from the Excel sheets I stared at all day, to have a place for my mind to play instead of it going numb inserting names and numbers into columns for hours at a time. I don’t have a data-entry job anymore, praise the Lord, but my podcast addiction is still going steady. I actually find that it’s hard for me to clean or cook or do any other quiet and mindless tasks without a podcast playing. I can’t decide if this is a problem or a positive… Let’s go with positive. (The mindful meditators out there are shaking their heads at me, I know, I know.)

I’m subscribed to every kind of pod, from mystery narratives to comedy pop culture round-ups, but there is a handful of podcasts that I try to listen to every week for both entertainment and education that anyone can learn from or get a kick out of. Here are the five I listen to the most:

The Morning Toast: This is a Monday-through-Friday podcast, which, yes, is a commitment, but I promise it’s worth it if you’re a millennial and enjoy pop culture. (I listen at the gym a lot because it keeps my mind off the pain of squats and on the humor of our weird, hilarious world.) The two Manhattan-based sisters who host it, Jackie and Claudia, are fast-talking, witty, refreshingly honest commentators on everything celebrity, reality TV, and sometimes tech and world news. They have their own hilarious semantics that make me laugh every time I listen, but they steer clear of politics, so if that’s what you’re looking for, try my next recommendation.

The Betches Sup Podcast: If you’re on Instagram, you’ve probably seen Betches, a snarky news and media company full of memes and GIFs that perfectly describe everything in world and entertainment news. Betches Sup is one of the company’s podcasts that covers political news in laymen’s terms. As their tagline says, “We read the news so you don’t have to.” I’m open about my political views with anyone who wants to discuss it: I’m liberal when it comes to social issues and fiscally more conservative. This podcast is as liberal as it gets, but I like it because they break down the news into digestible information, where as a lot of other news outlets write and talk about politics in a way that’s clunky and confusing. Sometimes the hosts get a little aggressive and passionate, but if you want a way to learn about politics in the simplest (and funniest) way, this is a good start.

Rise and Rise Together: Technically, these are two different podcasts, but they have a similar thread and are both worthy of a listen. Rachel Hollis is an author and speaker who motivates women to be the best version of themselves with her valuable and reachable advice. She hosts Rise and interviews badass women in the entrepreneurial and personal growth worlds, and she cohosts Rise Together with her husband, Dave, where they talk about how to basically be the most loving and supportive, yet independent and inspired, partners to one another. It might seem a little woo-woo to you, all this talk about “personal growth,” but I have become a big believer that if you aren’t doing things to grow and become better (both on your own and in your relationships with others), then you’re stagnant. Which would you rather be? These pods’ll help you find out. (Her book “Girl, Wash Your Face” is on my list of what to read next, too.)

Wrongful Conviction: Now for a little true crime fun. And by fun, I mean heart-wrenching, awe-inspiring, wildly frustrating, but wholly moving stories of people convicted of crimes that they didn’t do, telling their stories of forgiveness, being in the wrong place at the wrong time, years of incarceration even though they’re innocent, and what they’ve learned from it all. These stories have opened my eyes to our criminal justice system: They get it right a lot of the time, but man, when they get it wrong, it’s incredible and devastating how many lives have been wrecked (and subsequently rebuilt). Each episode is a different story of a wrongfully convicted person who has had to fight their way to freedom. I like to listen to these when I think I’m having a bad day because, woof, my bad days could really be so much worse.

My Favorite Murder: Some more true crime fun! This one has been a consistent favorite of mine for years, and I’ve listened to every single episode (some twice). Somehow, hosts Georgia Hardstark and Karen Kilgariff mix murder with humor (yes, I/they know how messed up that sounds). It’s like listening to two of your funniest friends exchange stories about the scariest things they’ve heard…every single week…and it’s amazing. They each tell a story about both infamous and less-known killers in every episode, and they talk about a lot of other random stuff, too, like mental health, feminism, current annoyances, and what’s making them happy each week. Some people don’t like that part (the random conversation), but I think they’re hilarious and interesting and my best friends who just don’t know it. Normal. Oh! And they just announced that they’ve written a book that comes out in May! Snagged from their weekly sign-off tagline, the title is “Stay Sexy, Don’t Get Murdered,” and I can’t wait to support these two badass women and read it the minute it comes out. (Go here to snag your copy during pre-sale!)

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1 Comment in Creativity, Life

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Comments

  1. Julie L Brown says

    August 10, 2018 at 10:16 am

    Can’t wait to listen to some of these!!

    Reply

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Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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audskelton

The secret to describing your coaching service, pr The secret to describing your coaching service, product, offer, course, etc. online = talking about the amazing end result your thing will provide buyers. That’s it. 

Never ever ever *lead* with:

✖️You get 50 pages of content!
✖️ There’s over 10 hours of video instruction!
✖️ A free workbook comes with!
✖️ You’ll be added to my private FB group!
✖️ 12 modules waiting for you!
✖️ ... or anything regarding the FEATURES of your product/service. 

(And especially don’t list every single feature as the full caption, please for the love of Pete. 🥱) Think of those items as the fine print. Logical buyers maaaay be interested, but most people care way more about what your offer can change or improve for them. What specific result will it give them? What will it make them feel, help them achieve, allow them to excel at??

The logistical details can go at the bottom of your sales page—and honestly, just totally remove them from your social posts and CTAs.

Trust me... *I know how valuable those detail pieces feel and SEEM from your perspective as the creator* because it shows the hard work and effort you put into your offer. But talking about how much content is inside your product doesn’t mean ANYTHING unless people understand what that content can do for them. So always, aaaalways lead with that.

*steps off soapbox* 

Side note, this picture is from forever ago and is making me majorly ready to cut my hair again. 😂 Should I go for the mom chop?! ✂️
The absolute loves of my life. 🤎 Can’t wait t The absolute loves of my life. 🤎 Can’t wait to see what these two peas in a pod get into for years and years to come.
Our little buddy turned 3 months old yesterday and Our little buddy turned 3 months old yesterday and I can hardly believe it. These few months have simultaneously flown by and felt like a year. Wallace has grown so much and even though you always hear parents say stop growing so fast, I feel almost the opposite. I feel such pride with each new roll he develops, the strength his neck is gaining, and his belly that just keeps expanding. Is this weird?! Regardless, it’s been my greatest joy to watch him grow and his personality begin to emerge. The way he smiles and chuckles when we quack or say “WHOA!” The rapid-fire kicks he does when he has room to sprawl out. His love for walks and disdain for car rides. 🥴 It’s all so fun and special and new (for all of us!), and I wouldn’t trade a moment for anything in the world. 🤎
Jesus’s return is the most precious miracle of m Jesus’s return is the most precious miracle of miracles... but the fact that we’re all facing the camera and even (kind of) smiling in this SELF-TIMER pic is a pretty close second. 😆🥲 Happy Easter and sending you so much love and joy! 🤎
Everything is temporary. It’s been my mantra thr Everything is temporary. It’s been my mantra through the hardest and sweetest moments these past few months, and even more so as I ease back into work this week.

It’s all temporary. The good, the bad, the big emotions, the tenderest moments, the hard days, the beautiful days, the teeny socks, the endless emails, the nap strikes, the stacked deadline weeks, the sweet bonding of nursing.

None of it will be around forever, and even though I probably won’t have my schedule figured out for a long, long time, that doesn’t mean these days of just getting by and praying it all works out aren’t important.

They’ll be gritty, cobbled-together, and messy. But they’re mine. I get to craft these days however I want to, with the sweetest babe on my hip and my honey in our back office chasing his own dream, and that’s a beautiful thing.
Vacations hit different with a baby, that is for s Vacations hit different with a baby, that is for sure. 🤪 The days revolve around naps and feedings, and afternoons that we once would have spent taking 4-mile hikes or sitting on a patio at a brewery are now spent reading, playing cards, and listening to Kacey Musgraves and Tom Petty in our Airbnb while Wally snoozes. It’s not worse, but it’s a different pace than I’m used to and that’s okay. In fact, it’s probably more needed than I realize as I wrap up my maternity leave and get back to work in a couple days. Grateful for these slow days and sweet memories with my loves. Now... we just have to make the 4-hour drive home tomorrow with a dog and baby who both hate the car. 🤣 (PS... I’m sharing more thoughts about how I feel heading back to work in this week’s newsletter that goes out Friday—you can sign up to get emails from me with copywriting tips, business anecdotes, and some life updates too in the link in my bio! ☺️) #babysfirstvacation #laketahoe
flannels + chunky sweaters + squishy babies + gorg flannels + chunky sweaters + squishy babies + gorgeous views = my aesthetic forever and ever. 😍
When I was little, I said I wanted 4 kids, just li When I was little, I said I wanted 4 kids, just like my own family. I wanted a girl, boy and girl twins, and a boy. (‘Cause you can totally plan those things. 🥴)

Then, my parents got divorced and in my angsty teenager-ness, I was like, “Nope, nevermind. I’m good with no kids thanks!”

I didn’t want the pressure of raising someone and somehow damaging or disappointing them. And I was skeptical that a couple could stay together and happily raise a family.

When John and I started dating, he was so confident in us and our future. I’d never met a guy who a) pursued me so openly and consistently and b) made me feel valued in every area of my life. Career, relationship, family, health, faith.

When we went on our first camping trip about a year into dating, we were having one of those deep, wine-fueled campfire chats that seem extra important and lovely. I asked him how he knew he first loved me.

He was so good at always complimenting my drive and ambition, or how I looked regardless of whether I was dressed up or grungy after a workout. I figured it would be a combination of those sorts of things, but he surprised me when he said, “Because I know you’ll be a good mom.”

Uhhhh, what? I was like, “... But you know I’m not even sure I want to be a mom. How can you see that?”

He said in the way I so deeply care for others and myself. He had this unwavering belief that we could build a family, and he wanted this girl who spent a lot of years feeling broken to lead it alongside him.

I know this doesn’t sound very “progressive,” but his faith in me being a good mom healed a part of me in so many ways.

I always knew I was driven. I knew I could build a career and life I loved. But I didn’t believe I could build a family that lasted. Or at least, I was scared to think what might happen if I tried.

Wallace is absolutely the best thing that has ever happened to me. He made me the mom that John believed I could be more than five years ago.

I don’t know if you ever necessarily feel “good” at being a parent, because every day is filled with mistakes & learning curves, but I will say that it’s the most immediately natural I’ve felt in any role I’ve stepped into, ever.
Would it be too much to gallery wall an entire hou Would it be too much to gallery wall an entire house? Asking for a friend.

Newborn family photos by my talented, sweet friend @jilliangoulding. She is too good! 🤍
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