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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

The good stuff.

Copywriting Services

Want digital content that tells a captivating story, captures interest, and creates meaningful conversation amongst your people?

If you’re looking for a writer who knows the technical side of writing, digital content, and SEO, as well as the creative stuff that makes digital copy FUN to read—who can endear your audience to you and keep them coming back for more (ahem, and buying from you again and again)—you’re in the right place.

Check out my menu of services below!

(Note: If you have copy needs that don’t fall within these packages, I am happy to work up a custom package quote. Reach out here to get your free quote!)


ONGOING CONTENT WRITING:

I partner with you to tell your brand’s story on an ongoing basis, using research, SEO, and creative writing to craft blog, newsletter, and/or social content to attract your ideal audience.

The details:

  • Weekly, bi-weekly, or monthly blog posts to regularly boost SEO and keep fresh eyes on your site.
  • Weekly, bi-weekly, or monthly newsletters to engage and educate your email list.
  • Social media captions for Instagram, Twitter, Facebook, and/or LinkedIn (with hashtag options if necessary).
  • Minimum 6-month commitment.

Note: I am no longer accepting ongoing content writing clients for 2020! Contact me to join my 2021 waiting list and to learn hourly rate.


BASIC WEBSITE COPY:

If you need thoughtful and strategic copy for your new website but don’t want all the extras, this is the package for you.

The details:

  • Captivating home page copy.
  • An eloquent about page.
  • 1 short bio to use for social media, marketing materials, PR, etc.
  • Estimated turnaround time: 15 days.

Cost: starting at $1,250


FULL WEBSITE COPY:

Whether you’re launching a new website or need a refresh, I work with you to capture your individual voice and share your services, story, and background in a way that resonates with your dream clients.

The details:

  • Complete home page with calls-to-action and SEO-focused copy.
  • About page copy that shares your story in a way that positions you as the go-to gal in your field.
  • Services page that focuses on your expertise and strategically generates buzz around your offerings.
  • Contact page.
  • 1 short and 1 long bio, to use as needed on social media, marketing materials, PR, etc.
  • Estimated turnaround time: 30 days.

Cost: starting at $1,750 


PREMIUM WEBSITE COPY:

Need more than the basics for your website copy? The Premium package covers everything from the Full package, plus up to 2 collateral items of your choice.

The details:

  • Complete home page, about page, services page, and contact page copy, plus 1 short and 1 long bio.
  • Collateral items to choose from:
    • 1 month of social media captions & hashtags for 1 platform (10 posts)
    • 1 additional website page of your choice
    • 1 month of blog posts (4 posts)
    • 1 month of newsletters (4 newsletters)
  • Estimated turnaround time: 60 days.

Cost: starting at $2,950


CONVERSION LAUNCH COPY:

I’ve supported creative entrepreneurs with everything from million-dollar course launches to the launch of a first-time cookbook. With a knack for writing copy that drives sales, I’ll take your launch from so-so to trail-blazing.

The details:

  • Sales page copy that agitates your clients’ pain-points and positions YOU (and your product) as the key solution.
  • Email sales funnel to target, prime, and convert your audience into loyal customers (10 emails).
  • Social media captions & hashtags leading up to launch, plus additional to cover the launch duration (10 posts).
  • Estimated turnaround time: 60 days.

Cost: starting at $3,500


A LA CARTE COPYWRITING SERVICES:

Don’t need the whole shebang (aka, a full copywriting package)? Here are some of my a la carte services you can pick, choose, and bundle, based on your needs.

  • Long-form sales page copy—starting at $2,000
  • Email sales funnel/launch sequence (10 emails)—starting at $1,100
  • Email welcome sequence (6 emails)—starting at $600
  • Social media launch copy (10 posts)—starting at $750
  • Podcast script (4 to 5 pages)—starting at $375

Contact me for copywriting samples.


 

Not sure if we’re a fit? Read more about me and my background here!

 

Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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audskelton

I used to hardcore resist SEO in my writing work. I used to hardcore resist SEO in my writing work. 😂 It felt formal and stuffy and forced, so I just sorta... ignored it. 

As someone who appreciates copywriting for the creative and storytelling sides of it, I have struggled with some of the technical pieces like search engine optimization. 🥴

But... my clients wanted SEO, and truthfully I know it *is* important, even if ~cReAtIvE writer Audrey~ wanted to pretend it wasn’t a thing.

I began paying more attention to how to do it in a non-icky manner and sort of backed into this simple method for incorporating SEO best practices in blog posts in a way that is natural (aka, doesn’t read like a robot wrote it). Here’s what I do!

• Google your topic/headline. It will help you find the most appropriate keyword to focus on in your post. Say the topic you want to write about is “how to get your newborn to sleep.” 🙃 Type it into Google, and see what kinds of content comes up on the first page.
• Pay attention to which keywords are repeated. For this one, “newborn sleep tips,” “baby sleep tips,” and “how to get your newborn to sleep” are all keywords used in multiple headlines. Also pay attention to the “People also search for” and “Related searches” lists that Google provides because those are keyword goldmines. 
• Pick ONE of these phrases to use as your main SEO keyword (and try to weave in a few of the other phrases throughout the post, but don’t worry too much about those other ones... it’s better to have one focused keyword). Make sure you choose one that you can organically use a few times in the blog post. (So not something like “best restaurants near me 2021”... that keyword stinks and will read like you’re trying to rank).
• Use the keyword you chose in your headline, 1st paragraph of the post, and at least one H2 or H3. It should be in the blog post at least 3-4 times. The best places are the intro paragraph, 1st header, and last paragraph. And aaaaalways the headline!!!
• Include the keyword in a meta description (or the summary Google will pull underneath your blog post’s headline).
• Finally, make sure the content is actually interesting. Because SEO doesn’t mean a dang thing if the content sucks. 🥵
Motherhood is the only time I’ve worked hard at Motherhood is the only time I’ve worked hard at something every day but haven’t been able to problem solve or research my way into feeling very much better at it.

I know what you’re thinking. It’s only been 6 weeks! You have a *lifetime* to keep learning. I KNOW. It’s ridiculous but this is how my brain works.

And some days I just thank God over and over for a beautiful and healthy and good baby. Like, I still can’t believe he’s real. Then... there are times I just need a quick sob on the floor (😂😅) because he won’t nap longer than 20 minutes. It’s a real ride, over here. 

Most days I’m in leggings and the only thing on my face is coconut oil. I usually don’t get to brush my teeth until 10 a.m. or later. I want to cry every time he cries and I can’t figure out why.

It’s this constant mix of feeling unproductive because I’m literally not producing or accomplishing anything most days, let alone getting dressed (a la this photo), and feeling the most productive I’ve ever been because... I’m keeping this tiny being alive! (Using my boobs! That is insane, no? Why don’t we talk about this??)

Anyway. That’s the end of my jumbled rant on 6 weeks of parenthood that no one asked for. 😂 I just hope Wally knows how infinitely loved he is, always and forever. Even when I can’t figure out if it’s witching hour or sleepy cues or just gas.
Little valentine, thank you for being mine. ♥️ Little valentine, thank you for being mine. ♥️

#valentinesday #valentinesbaby #6weeksold #babyboy #boymom #valentine #babyoutfit
Me every day since becoming a mama = 🥺🥲🥰 Me every day since becoming a mama = 🥺🥲🥰 

Never knew I had a maternal bone in my body, yet here we are. I’m just... obsessed with him? Neck rolls and all. 🤎
It’s the hands and the half smile for me. 🤗 It’s the hands and the half smile for me. 🤗

One month old tomorrow and I *can’t* believe it! 🎉 He’s the sweetest babe, loves bath time, sleeps in 3.5-5 hour stretches at night (for now...), responds to smiles, and is already here for a good book, much to both of his parents’ satisfaction! We love you, Wallace. 🤎
Who do you think was more excited about this day t Who do you think was more excited about this day trip out to the coast... us or Wallace? 😅😂 I love them. Also, I can’t get over the burp cloth on John’s shoulder. Ya know, just in case. #newparentlife
One hour, just us two in our backyard with a big c One hour, just us two in our backyard with a big charcuterie board, a deck of cards, a couple glasses of rosé, and no baby monitor. 🤎

The first week of Wallace’s life? I ached even being in another room from him (#hormones). I was a wreck of emotions and had legitimate baby tunnel vision... preeeetty much nothing else mattered. But things have been balancing out this past week, and today was so needed.

My mom is in town all month and watched Wally for us so we could have some time just us two—yep, in the backyard because of shelter in place restrictions from COVID. (Plus let’s be real... I’m not quite ready for an out-of-the-house date yet anyway. 😂)

As much as I desire to be a present + loving mama and ambitious business owner, it’s just as important to me to prioritize our marriage with little moments like this to just be in each other’s presence (and not just talk about burping and swaddling and bedtime routines, like most of our recent convos).

Here’s to (almost) 2 weeks of being parents, @the_beermonger. I think we’ll do okay.
My two favorite guys in the world. 🤍🌎 My two favorite guys in the world. 🤍🌎
Me, trying to figure out what to do with my hands Me, trying to figure out what to do with my hands without a bump. 👐🏼 Wallace, trying to figure out what we’re doing out of the house. 🤨

First family walk in the books! All of 10 minutes. 🤪 (Also, does anyone else notice the rainbow over Wally?... My heart. 🌈🥺)
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