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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

ABOUT

Telling our stories effectively matters.

The words behind our brands weave together our legacies, in some ways.

Your website copy shouldn’t just be a jumble of SEO keywords and a regurgitated version of what your competitors are saying. It should be a unique combination of your expertise, your one-of-a-kind voice, your personality, and carefully strategized stories that call your clients to action and encourage them to hang around for a while.

Your copy should leave your dream clients feeling like you’re the perfect match for their needs. It should speak directly to their heart, their desires, and their goals. And it should educate, inspire, entertain, or elaborate, grabbing their attention and keeping them coming back for more—turning to you as their confidante, leader, and friend.

But what about those of us who “just aren’t writers”? How can we write effective, captivating copy that keeps potential clients engaged and wanting to click “purchase” on our goods?

Oh, sister, I hear you.

That’s where I come in…

I’m Audrey, & writing digital content (that converts) is my happy place.

I grew up knowing I wanted to be a writer one day. Honestly, I pictured myself writing books in a cozy cabin somewhere in the mountains, with my hair piled on top of my head and glasses sliding down my nose, a mug of coffee getting cold as I typed away.

While that dream is still on the horizon, I fell in love with digital copywriting for female-owned, service-driven small businesses along the way.

I’ve adored journaling ever since I could hold a pencil, but it wasn’t just my stories I was interested in capturing. In college, I chose to major in journalism because hearing the stories of battles and blessings people walked through, and turning those into consumable, interesting pieces, was sort of like this sweet magic to me.

And it lit me up, getting to be the person to weave together those multifaceted tales in a way that touched anyone who read them. I worked in marketing and magazines for a few years after college, before branching out to start my own thing, working one on one with female entrepreneurs who just simply don’t have the bandwidth or desire to craft their own digital content that meets their clients where they’re at.

When I’m not writing newsletters, sales funnels, blog content, or launch copy, you can find me with my husband and our Texas heeler, Piper, exploring our new home in Sonoma County. I love to cook, garden, take Peloton classes, read, and watch anything on Bravo. And I’ll never turn down a crisp glass of dry rosé. Let’s be friends, yes?!

Here’s what a few of my clients have to say about working together! 

“Audrey is a great writer, easy to work with,

and works really well with as much or as little direction as I give her. Her flexibility, work ethic, and way with words are such an asset to my business and brand. Plus, she's fun and easy to work with. I'm so grateful she's on my team!" - Melissa Griffiths, Bless this Mess
Audrey JoAnn | Content and Copy Writer
2020-05-05T12:44:49-05:00
and works really well with as much or as little direction as I give her. Her flexibility, work ethic, and way with words are such an asset to my business and brand. Plus, she's fun and easy to work with. I'm so grateful she's on my team!" - Melissa Griffiths, Bless this Mess
https://audreyjoann.com/testimonials/2350/

“Audrey is one of the most dedicated, reliable and kind freelancers I’ve ever worked with.

And my business is based on hiring freelancers and managing teams. In the past two years that we've been working together, Audrey has never missed a deadline and consistently delivers high-quality content fast." - Emily Perron
Audrey JoAnn | Content and Copy Writer
2020-05-05T12:46:19-05:00
And my business is based on hiring freelancers and managing teams. In the past two years that we've been working together, Audrey has never missed a deadline and consistently delivers high-quality content fast." - Emily Perron
https://audreyjoann.com/testimonials/2351/

“Audrey has been an integral hire and piece of our puzzle over here for Team Jenna Kutcher.

Not only does Audrey manage to capture the spirit and the voice of the brand, but her content truly captivates and educates our community. She is self-motivated, organized, highly driven, attentive to detail, and a joy to work with. I wish I could have her all to myself—she's THAT good." - Jenna Kutcher
Audrey JoAnn | Content and Copy Writer
2020-05-05T12:48:00-05:00
Not only does Audrey manage to capture the spirit and the voice of the brand, but her content truly captivates and educates our community. She is self-motivated, organized, highly driven, attentive to detail, and a joy to work with. I wish I could have her all to myself—she's THAT good." - Jenna Kutcher
https://audreyjoann.com/testimonials/2352/
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Audrey JoAnn | Content and Copy Writer

Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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audskelton

My two favorite guys in the world. 🤍🌎 My two favorite guys in the world. 🤍🌎
Me, trying to figure out what to do with my hands Me, trying to figure out what to do with my hands without a bump. 👐🏼 Wallace, trying to figure out what we’re doing out of the house. 🤨

First family walk in the books! All of 10 minutes. 🤪 (Also, does anyone else notice the rainbow over Wally?... My heart. 🌈🥺)
1 week old. 🤎 The hardest, most emotional & mos 1 week old. 🤎 The hardest, most emotional & most rewarding week of my life. Babies’ sleep schedules, y’all. They are not for the faint of heart.

Wallace is hitting all his milestones, has learned the alphabet, and is picking up Latin. Just kidding. But he CAN poop 3 times in an hour and a half 😎, and he eats like a champ, is so strong that we prefer to tag team diaper changes for now, and makes the sweetest, cutest noises all day long. (And night.) Like even his cry is cute. 😩

One of my friends called this time the “wet weeks”: urine, breast milk, spit up, night sweats, tears, blood, more tears. It’s a lot, and it’s temporary. So even in the hard moments, we are reminding ourselves that the hardest things are often the best things. 

And this really has been the best thing.

So, so thankful for a hands-on husband who’s been so involved in everything... there’s something indescribable about watching your partner care for your child and step into a big, new role like this so gracefully. And we are thankful for ALL of the support, near and far (... mostly far), from our family and friends and coworkers. What a week... here’s to continuing to figure it all out together as a family. 😌
At 5 a.m. my water broke and at 3:44 p.m. our worl At 5 a.m. my water broke and at 3:44 p.m. our worlds and hearts were changed forever. Everything in between was a gritty, fast-moving tidal wave of emotion, pain, instinct, and a kind of love I never could’ve imagined.

Welcome, Wallace Ronal Skelton. 🤎 You kept us waiting until you decided, very quickly, you’d like to be here. I’m still in disbelief that you are ours. 

January 4, 2021 • 7 lbs 4 oz • 20.5 inches • Sweet as can be.
Well, this baby friend doesn’t exactly have our Well, this baby friend doesn’t exactly have our sense of punctuality which realllly threw me for a loop after thinking & saying for months that I was certain he/she would get here early. I’ve drank 3 boxes of raspberry leaf tea in 3 weeks, walked dozens of miles, eaten way too many dates, done hundreds of squats and bench step-ups... and now I’m surrendering. You come whenever you feel like it, little one. I’m comfy enough and can still sleep through the night (minus a bathroom break or two) so we will just keep on waiting and letting you teach us our first lesson of parenthood: PATIENCE. I knew I could always use some more of it. 😉 #40weekspregnant #pregnancy
scenes from our blissful, muddy, much-needed morni scenes from our blissful, muddy, much-needed morning hike. ☀️🍂 in a year that’s felt like 5, getting outside whenever we can has been my favorite way to reset. so thankful to live in such gorgeous surroundings!
our first and probably only christmas just us thre our first and probably only christmas just us three! quiet and simple and a little sad but mostly filled with hope and gratitude. hope yours is special in all the best ways. 🤍
the most freeing parenting advice i’ve heard so the most freeing parenting advice i’ve heard so far? (and i’ve gotten a lot this year!) our children NEED to see us to mess up. they need to see us walk through mistakes, fix our messes, apologize, learn, and readjust.

as someone who very much realizes i’m nowhere *near* perfect but is also terrified something i’ll do might mess my kid up for life... hearing this advice has stuck with me so profoundly. i think about it every day, especially as we get closer and closer to becoming parents.

we don’t need to get it right. in fact, we’re serving them better when we get it wrong AND course correct openly. when we can admit our faults and say we’ll do better next time.

i had a friend tell me a few months ago she apologizes to her baby all the time. she’ll say, “i’m sorry that i really don’t know what you need right now, but i’m learning... i’m sorry that you’re upset, let’s figure this out together.”

and i thought that was a beautiful way to own and lean into the truth that parenting isn’t having the answers all figured out—at all. it’s guessing and learning as you go and being able to be humble enough to apologize to your infant when you don’t get it right (and then your toddler, and then your kid, and then your teenager).

these next 18+ years are going to be an adventure, i can already tell. lots of mess-ups. lots of sorry’s. lots of goodness. 🤍

oh, and... can we all agree that the worst parenting advice is “sleep when the baby sleeps”?! as the lightest sleeper ever, i don’t need that pressure in my life. 😅 

photo by @jilliangoulding
the body of the grinch but the heart of cindy lou the body of the grinch but the heart of cindy lou who. ♥️

(wrong holiday, i know—but let’s not pretend 90% of us don’t already have christmas stuff up already okay?)

however you’re celebrating & whoever you’re celebrating with today, i hope it’s special. happy thanksgiving, friend! 🦃🍂💛 #thanksgiving #35weekspregnant
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