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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

What’s In A Name?

November 23, 2015

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Why “Freckles and Figs”?

I’ve been getting this question a lot lately. It’s valid, too, but it always makes me kind of giggle, because I wasn’t 100-percent certain about it either when I first came up with it. All the blogs, social media pages, and creative outlets I’ve started in the past have been word-plays off of my name: Aud Swan, Impossibly Aud, It’s An Aud Life. The odd/Aud puns were my favorite, clearly, but if a random person came across one of those pages, the name wouldn’t exactly hook them. They’re too personalized to me, someone internet strangers don’t know or care about.

So I knew I wanted to have something more vague this time around to attract a variety of readers, not just people who already know my name, and keep them intrigued. It still needed to be in relation to me, though, because I’m the one who founded and curates content for this little web space. I started thinking of words that describe me and the things I love. Plus, alliteration is my weakness. It had to be incorporated; that I was certain about.

I wrote a list, which I dug out of one of my many notebooks the other day. I remembered that I’d scribbled down a few initial words a couple months ago:

Margaritas and Mayhem (Oh, my God. Just, no.)

Aesthetic Amore (I’m not even sure what this means.)

Coffee and Cashmere (A little too “Cupcakes and Cashmere“.)

Coffee

Tacos

Ice Cream

Gelato

Freckles and Figs: All things healthy and beautiful.

That is all literally written verbatim on a lined piece of paper in a notebook sitting on my desk, sans the parenthetical notes. As you can probably tell, it looked as though I was getting hungry, and also, this was not my strongest brainstorming session. But my current blog name came about that afternoon, so why did I keep it?

For starters, I really love my freckles. I used to not, when I was a kid and most of my friends didn’t have splotches covering their noses and cheeks, but now I feel like they, though faded some since when I was little, make me unique. It’s something that defines me. I’m not just a blonde-haired, blue-eyed fashion blogger (it’s fine if you are, but I’m just not); I’m a woman with interesting qualities writing about real life, and I think my freckles represent that in a way and in a word.

And figs? Other than it being a food item — which I love innately, if you can’t tell — and starting with an F, figs, to me, are exquisite fruit. And delicious. And versatile. You can put them in anything from an appetizer to dessert. They’re the part that represents health, vitality, and loveliness.

It might all sound even more silly now that you know; I think it sounds silly to me, too, which is why I can’t help to laugh when people ask me about it. It does mean something to me, though. Symbolism has always been a major heart-tugger for me in literature. Freckles and Figs come together and in a strange way tell something about my life; my mind’s always been a little weird like that. Also, it’s better than Tacos and Ice Cream.

Actually, that’s debatable.

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Had to snap this with my iPhone at my desk and upload it to this post because I think it’s weird and hilarious.

These fun photos are by Sarah Cook, AKA my favorite photographer and a dear friend.

Shirt: Old Navy (Sold out: similar here) // Denim: Old Navy // Flannel: Old Navy (And apparently I’m obsessed with Old Navy.) // Boots: Target (Couldn’t find online: similar here) // Necklace: gift: similar here and here // Lipstick: L’Oreal “British Red“

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Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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audskelton

Who do you think was more excited about this day t Who do you think was more excited about this day trip out to the coast... us or Wallace? 😅😂 I love them. Also, I can’t get over the burp cloth on John’s shoulder. Ya know, just in case. #newparentlife
One hour, just us two in our backyard with a big c One hour, just us two in our backyard with a big charcuterie board, a deck of cards, a couple glasses of rosé, and no baby monitor. 🤎

The first week of Wallace’s life? I ached even being in another room from him (#hormones). I was a wreck of emotions and had legitimate baby tunnel vision... preeeetty much nothing else mattered. But things have been balancing out this past week, and today was so needed.

My mom is in town all month and watched Wally for us so we could have some time just us two—yep, in the backyard because of shelter in place restrictions from COVID. (Plus let’s be real... I’m not quite ready for an out-of-the-house date yet anyway. 😂)

As much as I desire to be a present + loving mama and ambitious business owner, it’s just as important to me to prioritize our marriage with little moments like this to just be in each other’s presence (and not just talk about burping and swaddling and bedtime routines, like most of our recent convos).

Here’s to (almost) 2 weeks of being parents, @the_beermonger. I think we’ll do okay.
My two favorite guys in the world. 🤍🌎 My two favorite guys in the world. 🤍🌎
Me, trying to figure out what to do with my hands Me, trying to figure out what to do with my hands without a bump. 👐🏼 Wallace, trying to figure out what we’re doing out of the house. 🤨

First family walk in the books! All of 10 minutes. 🤪 (Also, does anyone else notice the rainbow over Wally?... My heart. 🌈🥺)
1 week old. 🤎 The hardest, most emotional & mos 1 week old. 🤎 The hardest, most emotional & most rewarding week of my life. Babies’ sleep schedules, y’all. They are not for the faint of heart.

Wallace is hitting all his milestones, has learned the alphabet, and is picking up Latin. Just kidding. But he CAN poop 3 times in an hour and a half 😎, and he eats like a champ, is so strong that we prefer to tag team diaper changes for now, and makes the sweetest, cutest noises all day long. (And night.) Like even his cry is cute. 😩

One of my friends called this time the “wet weeks”: urine, breast milk, spit up, night sweats, tears, blood, more tears. It’s a lot, and it’s temporary. So even in the hard moments, we are reminding ourselves that the hardest things are often the best things. 

And this really has been the best thing.

So, so thankful for a hands-on husband who’s been so involved in everything... there’s something indescribable about watching your partner care for your child and step into a big, new role like this so gracefully. And we are thankful for ALL of the support, near and far (... mostly far), from our family and friends and coworkers. What a week... here’s to continuing to figure it all out together as a family. 😌
At 5 a.m. my water broke and at 3:44 p.m. our worl At 5 a.m. my water broke and at 3:44 p.m. our worlds and hearts were changed forever. Everything in between was a gritty, fast-moving tidal wave of emotion, pain, instinct, and a kind of love I never could’ve imagined.

Welcome, Wallace Ronal Skelton. 🤎 You kept us waiting until you decided, very quickly, you’d like to be here. I’m still in disbelief that you are ours. 

January 4, 2021 • 7 lbs 4 oz • 20.5 inches • Sweet as can be.
Well, this baby friend doesn’t exactly have our Well, this baby friend doesn’t exactly have our sense of punctuality which realllly threw me for a loop after thinking & saying for months that I was certain he/she would get here early. I’ve drank 3 boxes of raspberry leaf tea in 3 weeks, walked dozens of miles, eaten way too many dates, done hundreds of squats and bench step-ups... and now I’m surrendering. You come whenever you feel like it, little one. I’m comfy enough and can still sleep through the night (minus a bathroom break or two) so we will just keep on waiting and letting you teach us our first lesson of parenthood: PATIENCE. I knew I could always use some more of it. 😉 #40weekspregnant #pregnancy
scenes from our blissful, muddy, much-needed morni scenes from our blissful, muddy, much-needed morning hike. ☀️🍂 in a year that’s felt like 5, getting outside whenever we can has been my favorite way to reset. so thankful to live in such gorgeous surroundings!
our first and probably only christmas just us thre our first and probably only christmas just us three! quiet and simple and a little sad but mostly filled with hope and gratitude. hope yours is special in all the best ways. 🤍
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