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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

Vance Joy, Elle King, + Jamie Lawson in Dallas on Friday (Win Tickets!)

March 9, 2016

vance joy dallas concert ticket giveaway

Some of my very favorite memories in life are the simplest moments.

I look so fondly back on times when I get to curl up in bed reading a good book with dim candle- and lamp-light illuminating my bedroom in golden flickers, soft music playing through speakers in the background. I cherish also the quiet road trips I’ve taken with my sweet man, Piper curled up in the backseat, through Texas Hill Country with the sun dropping toward the horizon and tunes crooning through the radio.

Others are the times — rare, but precious — when John unhitches his guitar from its wall mount to surprise me with a rendition of one of my favorite songs that he’s taught himself to strum.

Not to get too mushy (or is it too late?), but when he played Vance Joy’s “Mess is Mine,” I literally cried. OK, maybe I didn’t bawl, but I did well up. Instances when my heart is so touched that tears come to my eyes are few and far between. But seeing the man I love playing the melody to a song that I feel so adequately sums up me and him brought me such indescribable joy, really, that all I could do was cry.

Music plays such a deep and visceral part in my most adored memories, and I think that’s true for everyone. A song can put you right back in a place you were at years ago, can’t it? Live music especially brings lasting memories with those you enjoy it with, and that’s why I’m so enthralled to be able to give away the gift of an amazing concert here in Dallas on Friday.

Vance Joy is headlining, preceded by Elle King and Jamie Lawson. Vance, obviously, holds a dear spot in my heart, and I know and enjoy some of Elle’s mainstream songs. Jamie, though, I didn’t know until I YouTubed some of his songs yesterday. His voice, as expected as an opener for Vance Joy, is heavenly. All of their sounds are, to me, magical and uplifting, and I’m excited to bring someone the experience of seeing them live!

Here are the details to win TWO tickets to the show:

  1. Follow ME (@frecklesandfigs) on Instagram.
  2. Like my post on Instagram of the photo above (posted this morning).
  3. Tag 3 friends who live in the Dallas area who love live music (especially Vance, Elle, or Jamie)!
  4. BONUS! Repost my photo on Instagram for TWO additional entries!

Contest closes Thursday at midnight; winner will be announced first thing Friday morning.

The concert is Friday night, March 11, at 8 p.m. at the Verizon Theatre at Grand Prairie. Thank you to AEG Live SW for sponsoring this giveaway!

3 Comments in Life, News

Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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audskelton

I used to hardcore resist SEO in my writing work. I used to hardcore resist SEO in my writing work. 😂 It felt formal and stuffy and forced, so I just sorta... ignored it. 

As someone who appreciates copywriting for the creative and storytelling sides of it, I have struggled with some of the technical pieces like search engine optimization. 🥴

But... my clients wanted SEO, and truthfully I know it *is* important, even if ~cReAtIvE writer Audrey~ wanted to pretend it wasn’t a thing.

I began paying more attention to how to do it in a non-icky manner and sort of backed into this simple method for incorporating SEO best practices in blog posts in a way that is natural (aka, doesn’t read like a robot wrote it). Here’s what I do!

• Google your topic/headline. It will help you find the most appropriate keyword to focus on in your post. Say the topic you want to write about is “how to get your newborn to sleep.” 🙃 Type it into Google, and see what kinds of content comes up on the first page.
• Pay attention to which keywords are repeated. For this one, “newborn sleep tips,” “baby sleep tips,” and “how to get your newborn to sleep” are all keywords used in multiple headlines. Also pay attention to the “People also search for” and “Related searches” lists that Google provides because those are keyword goldmines. 
• Pick ONE of these phrases to use as your main SEO keyword (and try to weave in a few of the other phrases throughout the post, but don’t worry too much about those other ones... it’s better to have one focused keyword). Make sure you choose one that you can organically use a few times in the blog post. (So not something like “best restaurants near me 2021”... that keyword stinks and will read like you’re trying to rank).
• Use the keyword you chose in your headline, 1st paragraph of the post, and at least one H2 or H3. It should be in the blog post at least 3-4 times. The best places are the intro paragraph, 1st header, and last paragraph. And aaaaalways the headline!!!
• Include the keyword in a meta description (or the summary Google will pull underneath your blog post’s headline).
• Finally, make sure the content is actually interesting. Because SEO doesn’t mean a dang thing if the content sucks. 🥵
Motherhood is the only time I’ve worked hard at Motherhood is the only time I’ve worked hard at something every day but haven’t been able to problem solve or research my way into feeling very much better at it.

I know what you’re thinking. It’s only been 6 weeks! You have a *lifetime* to keep learning. I KNOW. It’s ridiculous but this is how my brain works.

And some days I just thank God over and over for a beautiful and healthy and good baby. Like, I still can’t believe he’s real. Then... there are times I just need a quick sob on the floor (😂😅) because he won’t nap longer than 20 minutes. It’s a real ride, over here. 

Most days I’m in leggings and the only thing on my face is coconut oil. I usually don’t get to brush my teeth until 10 a.m. or later. I want to cry every time he cries and I can’t figure out why.

It’s this constant mix of feeling unproductive because I’m literally not producing or accomplishing anything most days, let alone getting dressed (a la this photo), and feeling the most productive I’ve ever been because... I’m keeping this tiny being alive! (Using my boobs! That is insane, no? Why don’t we talk about this??)

Anyway. That’s the end of my jumbled rant on 6 weeks of parenthood that no one asked for. 😂 I just hope Wally knows how infinitely loved he is, always and forever. Even when I can’t figure out if it’s witching hour or sleepy cues or just gas.
Little valentine, thank you for being mine. ♥️ Little valentine, thank you for being mine. ♥️

#valentinesday #valentinesbaby #6weeksold #babyboy #boymom #valentine #babyoutfit
Me every day since becoming a mama = 🥺🥲🥰 Me every day since becoming a mama = 🥺🥲🥰 

Never knew I had a maternal bone in my body, yet here we are. I’m just... obsessed with him? Neck rolls and all. 🤎
It’s the hands and the half smile for me. 🤗 It’s the hands and the half smile for me. 🤗

One month old tomorrow and I *can’t* believe it! 🎉 He’s the sweetest babe, loves bath time, sleeps in 3.5-5 hour stretches at night (for now...), responds to smiles, and is already here for a good book, much to both of his parents’ satisfaction! We love you, Wallace. 🤎
Who do you think was more excited about this day t Who do you think was more excited about this day trip out to the coast... us or Wallace? 😅😂 I love them. Also, I can’t get over the burp cloth on John’s shoulder. Ya know, just in case. #newparentlife
One hour, just us two in our backyard with a big c One hour, just us two in our backyard with a big charcuterie board, a deck of cards, a couple glasses of rosé, and no baby monitor. 🤎

The first week of Wallace’s life? I ached even being in another room from him (#hormones). I was a wreck of emotions and had legitimate baby tunnel vision... preeeetty much nothing else mattered. But things have been balancing out this past week, and today was so needed.

My mom is in town all month and watched Wally for us so we could have some time just us two—yep, in the backyard because of shelter in place restrictions from COVID. (Plus let’s be real... I’m not quite ready for an out-of-the-house date yet anyway. 😂)

As much as I desire to be a present + loving mama and ambitious business owner, it’s just as important to me to prioritize our marriage with little moments like this to just be in each other’s presence (and not just talk about burping and swaddling and bedtime routines, like most of our recent convos).

Here’s to (almost) 2 weeks of being parents, @the_beermonger. I think we’ll do okay.
My two favorite guys in the world. 🤍🌎 My two favorite guys in the world. 🤍🌎
Me, trying to figure out what to do with my hands Me, trying to figure out what to do with my hands without a bump. 👐🏼 Wallace, trying to figure out what we’re doing out of the house. 🤨

First family walk in the books! All of 10 minutes. 🤪 (Also, does anyone else notice the rainbow over Wally?... My heart. 🌈🥺)
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