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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

An Ode To Blanket Sweaters

November 20, 2015

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Blanket sweaters are my love language. If they were a man, I’d have to seriously consider marrying them (sorry, John). If I were able to pull off using the word “bae,” they’d be bae. I tried the other day and said something along the lines of, “Oh, that restaurant is so bae,” and my best friend turned and stared at me for five seconds before bursting into laughter. Trend words aren’t for everyone, I guess.

I digress. Blanket sweaters — which I’m sure is not the actual fashion term for big, comfy sweaters, but it most aptly describes the style to me, so hey, blanket sweaters it is — are basically any oversized cardigan that can simply double as a blanket. And they’re wonderful.

Wrap up in one at work and feel a little more cozy in the office, make casual a dressier shift-dress with the addition of the cover-up, double it as a pillow on a plane or train. Opt for wrapping up in one post-bath for the toastiest and snuggliest robe you’ve ever experienced. Throw it over a relaxed tee and jeans for a dressed down look. Use the sleeve as a mock Kleenex when you’re in a pinch during runny-nose season. I mean, the options for versatility are truly limitless.

If you don’t have at least one of these in your closet as we approach winter, we might have to do a little life-reevaluating, and then shopping.

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Thank you to my dear friend Sarah Cook for spending a fun Saturday afternoon with me taking these photos! If anyone is looking for a talented photographer in North Texas, she’s your gal. Email me at audrey@audreyjoann.com if you’d like her contact info!

Blanket Sweater: Forever 21 (old: similar here, here, and here) // Oversized tee shirt: Old Navy (on sale and under $7 right now) // Denim: Ann Taylor LOFT (old: similar here — and on sale for 20 bucks!) // Booties: Dollhouse // Necklace: Forever 21 (old: similar here, here, and here)

1 Comment in Fashion

Breaking Rules In My Birthday Suit

November 18, 2015

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Today is my birthday, and here is the outfit I wish I was wearing at work this fine Wednesday. But alas, my downtown office housing the works of magazine makers has, well, not a strict dress code by any means, but I don’t think they’d appreciate my waltzing in wearing a crop top, even if today does mark my 24th year of being alive. Plus, I’m sick, and I don’t care if you’re Khloe Kardashian: no one likes to dress up when they’re sick. So you can currently find me in a slouchy sweater and minimal makeup carrying around Kleenex like it’s an accessory. Turning 24 is lovely so far.

Anyway. I want to talk about rules today — specifically, breaking rules — because I think that’s an okay thing to do sometimes. I am a scorpio, after all. We’re the rebels, aren’t we? Even though I’m not brave enough to break dress code today, here are 24 rules that I encourage everyone to break every once in a while, and that I’ve almost certainly* broken in the last near-two-and-a-half decades.

1. Have more than two drinks on a date. Just be careful with red wine (wine-stained teeth are rarely a good look), and have your date drive.

2. Play hooky from work — or “take a personal day,” if we’re being all grownup about it.

3. Wear white after labor day and, really, whenever you want.

4. Take a financial risk if you truly believe it will pay off.

5. Don’t brush your hair. (Honestly, sometimes it looks better.)

6. Send double texts. Send triple texts!

7. Eyeball your measurements when baking. (My grandma will be disappointed in you, but go forth and conquer those cookies your own way this one time.)

8. Watch an entire series on Netflix in a weekend.

9. Take a 4-plus day break from working out.

10. Pay for your guy’s meal, and then high five him for breaking gender stereotypes.

11. Bring out the sandals or wedges in cooler months (barring that you live in, like, North Dakota like my sister; if so, abort mission STAT), and boots or booties in warm months.

12. Plan a trip the day before you take it.

13. Post an imperfection on social media.

14. Speak before thinking, or more aptly, over-analyzing.

15. Go to an event or restaurant alone.

16. Buy the shoes without checking your bank account first.

17. Paint a piece of furniture a bizarre, standout color.

18. Take an extra-long lunch break.

19. Talk while chewing; sometimes, we just have something really imperative to say and it needs to be said right now.

20. Drink beer before liquor.

21. If you like it but it’s “off-trend,” purchase it anyway.

22. Have a free day where you don’t worry about anything you eat. One day won’t ruin your goals.

23. Wear two, three, as many patterns as you think looks nice (a la the outfit on this here post; oh hello, lace, floral, and faux snakeskin).

24. Have ice cream for breakfast. Especially on your birthday.

*Almost certainly: because a rule breaker must never completely incriminate herself. Innocent until proven guilty, and all that junk.

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A big thank you to my great gal pal Sarah Cook for capturing these photos! If you live in North Texas and need a bomb photographer, holler at your girl (me, at audrey@audreyjoann.com) and I’ll happily introduce you.

Crop top: Solemio (so old: similar here and here) // Pants: Old Navy (old: similar here, here, and here // Stilettos: Charlotte Russe (old: similar here and here) // Body chain: gift, similar here and here

1 Comment in Fashion, Life

Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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audskelton

The secret to describing your coaching service, pr The secret to describing your coaching service, product, offer, course, etc. online = talking about the amazing end result your thing will provide buyers. That’s it. 

Never ever ever *lead* with:

✖️You get 50 pages of content!
✖️ There’s over 10 hours of video instruction!
✖️ A free workbook comes with!
✖️ You’ll be added to my private FB group!
✖️ 12 modules waiting for you!
✖️ ... or anything regarding the FEATURES of your product/service. 

(And especially don’t list every single feature as the full caption, please for the love of Pete. 🥱) Think of those items as the fine print. Logical buyers maaaay be interested, but most people care way more about what your offer can change or improve for them. What specific result will it give them? What will it make them feel, help them achieve, allow them to excel at??

The logistical details can go at the bottom of your sales page—and honestly, just totally remove them from your social posts and CTAs.

Trust me... *I know how valuable those detail pieces feel and SEEM from your perspective as the creator* because it shows the hard work and effort you put into your offer. But talking about how much content is inside your product doesn’t mean ANYTHING unless people understand what that content can do for them. So always, aaaalways lead with that.

*steps off soapbox* 

Side note, this picture is from forever ago and is making me majorly ready to cut my hair again. 😂 Should I go for the mom chop?! ✂️
The absolute loves of my life. 🤎 Can’t wait t The absolute loves of my life. 🤎 Can’t wait to see what these two peas in a pod get into for years and years to come.
Our little buddy turned 3 months old yesterday and Our little buddy turned 3 months old yesterday and I can hardly believe it. These few months have simultaneously flown by and felt like a year. Wallace has grown so much and even though you always hear parents say stop growing so fast, I feel almost the opposite. I feel such pride with each new roll he develops, the strength his neck is gaining, and his belly that just keeps expanding. Is this weird?! Regardless, it’s been my greatest joy to watch him grow and his personality begin to emerge. The way he smiles and chuckles when we quack or say “WHOA!” The rapid-fire kicks he does when he has room to sprawl out. His love for walks and disdain for car rides. 🥴 It’s all so fun and special and new (for all of us!), and I wouldn’t trade a moment for anything in the world. 🤎
Jesus’s return is the most precious miracle of m Jesus’s return is the most precious miracle of miracles... but the fact that we’re all facing the camera and even (kind of) smiling in this SELF-TIMER pic is a pretty close second. 😆🥲 Happy Easter and sending you so much love and joy! 🤎
Everything is temporary. It’s been my mantra thr Everything is temporary. It’s been my mantra through the hardest and sweetest moments these past few months, and even more so as I ease back into work this week.

It’s all temporary. The good, the bad, the big emotions, the tenderest moments, the hard days, the beautiful days, the teeny socks, the endless emails, the nap strikes, the stacked deadline weeks, the sweet bonding of nursing.

None of it will be around forever, and even though I probably won’t have my schedule figured out for a long, long time, that doesn’t mean these days of just getting by and praying it all works out aren’t important.

They’ll be gritty, cobbled-together, and messy. But they’re mine. I get to craft these days however I want to, with the sweetest babe on my hip and my honey in our back office chasing his own dream, and that’s a beautiful thing.
Vacations hit different with a baby, that is for s Vacations hit different with a baby, that is for sure. 🤪 The days revolve around naps and feedings, and afternoons that we once would have spent taking 4-mile hikes or sitting on a patio at a brewery are now spent reading, playing cards, and listening to Kacey Musgraves and Tom Petty in our Airbnb while Wally snoozes. It’s not worse, but it’s a different pace than I’m used to and that’s okay. In fact, it’s probably more needed than I realize as I wrap up my maternity leave and get back to work in a couple days. Grateful for these slow days and sweet memories with my loves. Now... we just have to make the 4-hour drive home tomorrow with a dog and baby who both hate the car. 🤣 (PS... I’m sharing more thoughts about how I feel heading back to work in this week’s newsletter that goes out Friday—you can sign up to get emails from me with copywriting tips, business anecdotes, and some life updates too in the link in my bio! ☺️) #babysfirstvacation #laketahoe
flannels + chunky sweaters + squishy babies + gorg flannels + chunky sweaters + squishy babies + gorgeous views = my aesthetic forever and ever. 😍
When I was little, I said I wanted 4 kids, just li When I was little, I said I wanted 4 kids, just like my own family. I wanted a girl, boy and girl twins, and a boy. (‘Cause you can totally plan those things. 🥴)

Then, my parents got divorced and in my angsty teenager-ness, I was like, “Nope, nevermind. I’m good with no kids thanks!”

I didn’t want the pressure of raising someone and somehow damaging or disappointing them. And I was skeptical that a couple could stay together and happily raise a family.

When John and I started dating, he was so confident in us and our future. I’d never met a guy who a) pursued me so openly and consistently and b) made me feel valued in every area of my life. Career, relationship, family, health, faith.

When we went on our first camping trip about a year into dating, we were having one of those deep, wine-fueled campfire chats that seem extra important and lovely. I asked him how he knew he first loved me.

He was so good at always complimenting my drive and ambition, or how I looked regardless of whether I was dressed up or grungy after a workout. I figured it would be a combination of those sorts of things, but he surprised me when he said, “Because I know you’ll be a good mom.”

Uhhhh, what? I was like, “... But you know I’m not even sure I want to be a mom. How can you see that?”

He said in the way I so deeply care for others and myself. He had this unwavering belief that we could build a family, and he wanted this girl who spent a lot of years feeling broken to lead it alongside him.

I know this doesn’t sound very “progressive,” but his faith in me being a good mom healed a part of me in so many ways.

I always knew I was driven. I knew I could build a career and life I loved. But I didn’t believe I could build a family that lasted. Or at least, I was scared to think what might happen if I tried.

Wallace is absolutely the best thing that has ever happened to me. He made me the mom that John believed I could be more than five years ago.

I don’t know if you ever necessarily feel “good” at being a parent, because every day is filled with mistakes & learning curves, but I will say that it’s the most immediately natural I’ve felt in any role I’ve stepped into, ever.
Would it be too much to gallery wall an entire hou Would it be too much to gallery wall an entire house? Asking for a friend.

Newborn family photos by my talented, sweet friend @jilliangoulding. She is too good! 🤍
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