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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

What I’m Reading Right Now

May 17, 2016

books to read 2016

I’ve always been an ardent reader, an enthusiastic lover of stories. I remember when I was little, before I learned how to read, I wanted to know how to read so badly. I couldn’t wait until the day that I could sound out more than just my first name. I would pick up my older siblings’ books and novels and just sit there staring at the pages while they watched TV or played. Between skimming the pages, I’d peek up to see if they noticed that–HELLO–I was “reading”! (Or, you know, I was looking intently at odd shapes that I assumed made up some magical story within the book I held.) They never appeared to notice or care, but I continued on flipping through pages, imagining what kind of story was encapsulated inside this or that book.

Now, it’s hard to find the time to wrap myself up inside a great book (and it’s not because I’m still learning to read). Between a busy work and life schedule, I find myself starting several books and slowly–we’re talking molasses-slow–chipping away at each of them simultaneously. The OCD side of me hates that I do this because finishing one of these books takes about, oh, a year (if I’m being generous). But, at the same time, I get to choose which book of the several I’m reading at once that I pick up, depending on what mood I’m in and what topic I feel like investing time in. Here are the four I’m working at (and loving) currently.

1. Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert

If you know me personally or have read any of my blog posts, you know I struggle with finding balance between creativity and the rest of my life. This book is teaching me–in a beautifully written, yet firm, way–to SHUT UP and just get to work. Simple as that. Plus, Gilbert’s one-liners that serve as inspirational quotes to Pin forever and ever are amazing and aplenty.

2. The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller

John (boyfriend) and I are slowly working our way through this one–like, slower than all the other books on this list. It’s been a couple months since we picked it up–but we both agree that the main lesson is an important one. While John and I have entirely different work styles and goals, Keller’s lesson of choosing one thing, the most important thing, to focus your attention on at a time is a takeaway that’s proven useful in both John’s and my life.

3. Smart Women Finish Rich: 9 Steps to Achieving Financial Security and Funding Your Dreams by David Bach

Speaking of John, he gave me this book last year as a gift. I think it’s a sign he doesn’t exactly trust my financial skills? (KIDDING. Because, what financial skills?) I’m learning, you guys, and this book is certainly helping, even though it’s usually last on my list to pick up when I have spare time for reading. I am pretty self-aware about my financial situation, but that doesn’t mean I always know what I should be doing financially, as a young professional making a modest living. And this book is helping with that in a totally understandable way.

4. All the Light We Cannot See by Anthony Doerr

The one novel I’m reading right now, this book is a tear-jerker and a page-turner. It’s about a deaf girl who, during World War II, gets separated from her father and must find her way to safety amid the approaching Germans. I am a sucker for Holocaust history and sad stories, but the weight of this one makes it difficult for me to pound through quickly. So, I’m savoring it–something made lovelier by the incredible writing courtesy of Doerr. (Shout out to John’s parents for a fantastic Christmas present!)

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Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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audskelton

The secret to describing your coaching service, pr The secret to describing your coaching service, product, offer, course, etc. online = talking about the amazing end result your thing will provide buyers. That’s it. 

Never ever ever *lead* with:

✖️You get 50 pages of content!
✖️ There’s over 10 hours of video instruction!
✖️ A free workbook comes with!
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✖️ 12 modules waiting for you!
✖️ ... or anything regarding the FEATURES of your product/service. 

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Trust me... *I know how valuable those detail pieces feel and SEEM from your perspective as the creator* because it shows the hard work and effort you put into your offer. But talking about how much content is inside your product doesn’t mean ANYTHING unless people understand what that content can do for them. So always, aaaalways lead with that.

*steps off soapbox* 

Side note, this picture is from forever ago and is making me majorly ready to cut my hair again. 😂 Should I go for the mom chop?! ✂️
The absolute loves of my life. 🤎 Can’t wait t The absolute loves of my life. 🤎 Can’t wait to see what these two peas in a pod get into for years and years to come.
Our little buddy turned 3 months old yesterday and Our little buddy turned 3 months old yesterday and I can hardly believe it. These few months have simultaneously flown by and felt like a year. Wallace has grown so much and even though you always hear parents say stop growing so fast, I feel almost the opposite. I feel such pride with each new roll he develops, the strength his neck is gaining, and his belly that just keeps expanding. Is this weird?! Regardless, it’s been my greatest joy to watch him grow and his personality begin to emerge. The way he smiles and chuckles when we quack or say “WHOA!” The rapid-fire kicks he does when he has room to sprawl out. His love for walks and disdain for car rides. 🥴 It’s all so fun and special and new (for all of us!), and I wouldn’t trade a moment for anything in the world. 🤎
Jesus’s return is the most precious miracle of m Jesus’s return is the most precious miracle of miracles... but the fact that we’re all facing the camera and even (kind of) smiling in this SELF-TIMER pic is a pretty close second. 😆🥲 Happy Easter and sending you so much love and joy! 🤎
Everything is temporary. It’s been my mantra thr Everything is temporary. It’s been my mantra through the hardest and sweetest moments these past few months, and even more so as I ease back into work this week.

It’s all temporary. The good, the bad, the big emotions, the tenderest moments, the hard days, the beautiful days, the teeny socks, the endless emails, the nap strikes, the stacked deadline weeks, the sweet bonding of nursing.

None of it will be around forever, and even though I probably won’t have my schedule figured out for a long, long time, that doesn’t mean these days of just getting by and praying it all works out aren’t important.

They’ll be gritty, cobbled-together, and messy. But they’re mine. I get to craft these days however I want to, with the sweetest babe on my hip and my honey in our back office chasing his own dream, and that’s a beautiful thing.
Vacations hit different with a baby, that is for s Vacations hit different with a baby, that is for sure. 🤪 The days revolve around naps and feedings, and afternoons that we once would have spent taking 4-mile hikes or sitting on a patio at a brewery are now spent reading, playing cards, and listening to Kacey Musgraves and Tom Petty in our Airbnb while Wally snoozes. It’s not worse, but it’s a different pace than I’m used to and that’s okay. In fact, it’s probably more needed than I realize as I wrap up my maternity leave and get back to work in a couple days. Grateful for these slow days and sweet memories with my loves. Now... we just have to make the 4-hour drive home tomorrow with a dog and baby who both hate the car. 🤣 (PS... I’m sharing more thoughts about how I feel heading back to work in this week’s newsletter that goes out Friday—you can sign up to get emails from me with copywriting tips, business anecdotes, and some life updates too in the link in my bio! ☺️) #babysfirstvacation #laketahoe
flannels + chunky sweaters + squishy babies + gorg flannels + chunky sweaters + squishy babies + gorgeous views = my aesthetic forever and ever. 😍
When I was little, I said I wanted 4 kids, just li When I was little, I said I wanted 4 kids, just like my own family. I wanted a girl, boy and girl twins, and a boy. (‘Cause you can totally plan those things. 🥴)

Then, my parents got divorced and in my angsty teenager-ness, I was like, “Nope, nevermind. I’m good with no kids thanks!”

I didn’t want the pressure of raising someone and somehow damaging or disappointing them. And I was skeptical that a couple could stay together and happily raise a family.

When John and I started dating, he was so confident in us and our future. I’d never met a guy who a) pursued me so openly and consistently and b) made me feel valued in every area of my life. Career, relationship, family, health, faith.

When we went on our first camping trip about a year into dating, we were having one of those deep, wine-fueled campfire chats that seem extra important and lovely. I asked him how he knew he first loved me.

He was so good at always complimenting my drive and ambition, or how I looked regardless of whether I was dressed up or grungy after a workout. I figured it would be a combination of those sorts of things, but he surprised me when he said, “Because I know you’ll be a good mom.”

Uhhhh, what? I was like, “... But you know I’m not even sure I want to be a mom. How can you see that?”

He said in the way I so deeply care for others and myself. He had this unwavering belief that we could build a family, and he wanted this girl who spent a lot of years feeling broken to lead it alongside him.

I know this doesn’t sound very “progressive,” but his faith in me being a good mom healed a part of me in so many ways.

I always knew I was driven. I knew I could build a career and life I loved. But I didn’t believe I could build a family that lasted. Or at least, I was scared to think what might happen if I tried.

Wallace is absolutely the best thing that has ever happened to me. He made me the mom that John believed I could be more than five years ago.

I don’t know if you ever necessarily feel “good” at being a parent, because every day is filled with mistakes & learning curves, but I will say that it’s the most immediately natural I’ve felt in any role I’ve stepped into, ever.
Would it be too much to gallery wall an entire hou Would it be too much to gallery wall an entire house? Asking for a friend.

Newborn family photos by my talented, sweet friend @jilliangoulding. She is too good! 🤍
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