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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

OH, 2016

December 31, 2016

What a difference a year can make. People always say that, but when you look at it in every aspect of your life, big and small, it’s astounding. Shocking, even.

Of course, there are the changes that affect everyone — a new president who will certainly modify the way our country currently works (that’s as much as I’ll say about that topic on here…), forever goodbyes to majorly influential people (the last week alone has been tough to swallow), crazy things happening left and right (Kim getting robbed, Brangelina splitting up). The memes alone about 2016 and all its horror go on for days, and I’ll admit, I find them pretty entertaining.

But personally, I can find so much to be happy about in 2016, and I think deep down, if we dig through the sadness and heaviness of some of the gunk that took place, each of us can find things to be grateful for last year. Whether it’s new family members, a much-needed change in your work or relational life, a different place to call home, or a pet or project that’s brought some light into your world, not everything from 2016 deserves to be scrapped.

But universally, the feelings toward this year are tired and bitter. At least according to social media. You’ve seen the posts and the digs, right? People are ready for this fresh start — and don’t get me wrong, I’m right there with you. I can always get behind turning a new leaf. But I also can’t help but feel like we’re kind of collectively cutting 2016 short.

If we had the ability to chop the year right out of our calendar and memories, what would you lose? I know I would be devastated. I may have never moved to Nashville and started a job I adore. I may have never became a non-vegetarian after 7.5 years (I didn’t realize what I was missing, living in the South and NOT eating barbecue). I may have never learned to get out of debt, reinvigorated my blog, or quit a job I was miserable at most of the time. I wouldn’t have had the personal growth and forward movement in my relationship that’s taken place in the last 12 months had it not been for this year.

Something insanely hard that I’ve been trying to teach myself for years is staying present. It’s freaking difficult. All these yucky things that happened in the past pop up to taint my current relationships and experiences, and all these stresses and “what ifs” about the unknown future crowd my brain with pointless worries. You know the feeling surely. It’s human to get stuck mentally or emotionally in one place or another that isn’t right here and now.

What I tell myself when the past and future meddle with my mind — or worse, cause collisions between one another, leading to one major mind-F — is this: I accept the past for what it is, unchangeable, transformational, and educational, and I acknowledge the future for whatever it might be, unpredictable, transformational, and educational. With that thought in mind, this shift from 2016 to 2017 takes on a whole new meaning for me.

Yes, 2016 had some big lows and some big blows. It also had some wonderful surprises, perks, and highlights. And guess what? 2017 might be WAY WORSE…or, it might be lightyears better. And honestly, it’s sorta up to you to determine which way it goes. Figuring out that you hold that big of power is a doozy of a realization, but continuing on into this new year with the intention of staying present, soaking up every ounce of every minute, will automatically put you on track for 365 days of goodness.

Happy new year, sweet friends. Let’s make it incredible, beautiful, productive, peaceful, gracious, grateful, and one of the best yet, yes?

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Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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audskelton

The secret to describing your coaching service, pr The secret to describing your coaching service, product, offer, course, etc. online = talking about the amazing end result your thing will provide buyers. That’s it. 

Never ever ever *lead* with:

✖️You get 50 pages of content!
✖️ There’s over 10 hours of video instruction!
✖️ A free workbook comes with!
✖️ You’ll be added to my private FB group!
✖️ 12 modules waiting for you!
✖️ ... or anything regarding the FEATURES of your product/service. 

(And especially don’t list every single feature as the full caption, please for the love of Pete. 🥱) Think of those items as the fine print. Logical buyers maaaay be interested, but most people care way more about what your offer can change or improve for them. What specific result will it give them? What will it make them feel, help them achieve, allow them to excel at??

The logistical details can go at the bottom of your sales page—and honestly, just totally remove them from your social posts and CTAs.

Trust me... *I know how valuable those detail pieces feel and SEEM from your perspective as the creator* because it shows the hard work and effort you put into your offer. But talking about how much content is inside your product doesn’t mean ANYTHING unless people understand what that content can do for them. So always, aaaalways lead with that.

*steps off soapbox* 

Side note, this picture is from forever ago and is making me majorly ready to cut my hair again. 😂 Should I go for the mom chop?! ✂️
The absolute loves of my life. 🤎 Can’t wait t The absolute loves of my life. 🤎 Can’t wait to see what these two peas in a pod get into for years and years to come.
Our little buddy turned 3 months old yesterday and Our little buddy turned 3 months old yesterday and I can hardly believe it. These few months have simultaneously flown by and felt like a year. Wallace has grown so much and even though you always hear parents say stop growing so fast, I feel almost the opposite. I feel such pride with each new roll he develops, the strength his neck is gaining, and his belly that just keeps expanding. Is this weird?! Regardless, it’s been my greatest joy to watch him grow and his personality begin to emerge. The way he smiles and chuckles when we quack or say “WHOA!” The rapid-fire kicks he does when he has room to sprawl out. His love for walks and disdain for car rides. 🥴 It’s all so fun and special and new (for all of us!), and I wouldn’t trade a moment for anything in the world. 🤎
Jesus’s return is the most precious miracle of m Jesus’s return is the most precious miracle of miracles... but the fact that we’re all facing the camera and even (kind of) smiling in this SELF-TIMER pic is a pretty close second. 😆🥲 Happy Easter and sending you so much love and joy! 🤎
Everything is temporary. It’s been my mantra thr Everything is temporary. It’s been my mantra through the hardest and sweetest moments these past few months, and even more so as I ease back into work this week.

It’s all temporary. The good, the bad, the big emotions, the tenderest moments, the hard days, the beautiful days, the teeny socks, the endless emails, the nap strikes, the stacked deadline weeks, the sweet bonding of nursing.

None of it will be around forever, and even though I probably won’t have my schedule figured out for a long, long time, that doesn’t mean these days of just getting by and praying it all works out aren’t important.

They’ll be gritty, cobbled-together, and messy. But they’re mine. I get to craft these days however I want to, with the sweetest babe on my hip and my honey in our back office chasing his own dream, and that’s a beautiful thing.
Vacations hit different with a baby, that is for s Vacations hit different with a baby, that is for sure. 🤪 The days revolve around naps and feedings, and afternoons that we once would have spent taking 4-mile hikes or sitting on a patio at a brewery are now spent reading, playing cards, and listening to Kacey Musgraves and Tom Petty in our Airbnb while Wally snoozes. It’s not worse, but it’s a different pace than I’m used to and that’s okay. In fact, it’s probably more needed than I realize as I wrap up my maternity leave and get back to work in a couple days. Grateful for these slow days and sweet memories with my loves. Now... we just have to make the 4-hour drive home tomorrow with a dog and baby who both hate the car. 🤣 (PS... I’m sharing more thoughts about how I feel heading back to work in this week’s newsletter that goes out Friday—you can sign up to get emails from me with copywriting tips, business anecdotes, and some life updates too in the link in my bio! ☺️) #babysfirstvacation #laketahoe
flannels + chunky sweaters + squishy babies + gorg flannels + chunky sweaters + squishy babies + gorgeous views = my aesthetic forever and ever. 😍
When I was little, I said I wanted 4 kids, just li When I was little, I said I wanted 4 kids, just like my own family. I wanted a girl, boy and girl twins, and a boy. (‘Cause you can totally plan those things. 🥴)

Then, my parents got divorced and in my angsty teenager-ness, I was like, “Nope, nevermind. I’m good with no kids thanks!”

I didn’t want the pressure of raising someone and somehow damaging or disappointing them. And I was skeptical that a couple could stay together and happily raise a family.

When John and I started dating, he was so confident in us and our future. I’d never met a guy who a) pursued me so openly and consistently and b) made me feel valued in every area of my life. Career, relationship, family, health, faith.

When we went on our first camping trip about a year into dating, we were having one of those deep, wine-fueled campfire chats that seem extra important and lovely. I asked him how he knew he first loved me.

He was so good at always complimenting my drive and ambition, or how I looked regardless of whether I was dressed up or grungy after a workout. I figured it would be a combination of those sorts of things, but he surprised me when he said, “Because I know you’ll be a good mom.”

Uhhhh, what? I was like, “... But you know I’m not even sure I want to be a mom. How can you see that?”

He said in the way I so deeply care for others and myself. He had this unwavering belief that we could build a family, and he wanted this girl who spent a lot of years feeling broken to lead it alongside him.

I know this doesn’t sound very “progressive,” but his faith in me being a good mom healed a part of me in so many ways.

I always knew I was driven. I knew I could build a career and life I loved. But I didn’t believe I could build a family that lasted. Or at least, I was scared to think what might happen if I tried.

Wallace is absolutely the best thing that has ever happened to me. He made me the mom that John believed I could be more than five years ago.

I don’t know if you ever necessarily feel “good” at being a parent, because every day is filled with mistakes & learning curves, but I will say that it’s the most immediately natural I’ve felt in any role I’ve stepped into, ever.
Would it be too much to gallery wall an entire hou Would it be too much to gallery wall an entire house? Asking for a friend.

Newborn family photos by my talented, sweet friend @jilliangoulding. She is too good! 🤍
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