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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

FOR MY GIRL

May 23, 2017

Dogs are heroes. My border collie, Charlie, was my hero. She saved me. My mom got her for my birthday one year—I think I was turning 12 years old. It was in the middle of my parents’ divorce, and I remember coming home from celebrating my birthday with my dad and feeling sadness in my whole body. The weight hit me that I was now celebrating my birthday with my dad, and then I was celebrating my birthday with my mom. It would never be just one celebration, all of us together, again.

That day, I plopped on the couch and started telling my mom what we did at my dad’s. Her face was so lit up as she listened, and I remember thinking that there was no way she was this excited about me recounting the Dove ice cream sandwiches we ate and the video games we played with dad.

Then she asked if I noticed anything. I looked around our family room—a place I’d grown so used to that I suppose I didn’t even notice its details any longer—and against the far wall I finally saw a small crate with a teeny black and white ball of fluff.

My life changed instantaneously.

In the middle of what felt like the end of my world—our family was being ripped in half in actual slow motion—I had this wild, sweet animal to call my own. I called her Charlie. Today, Charlie passed away. She was 13, a year older than my age when I got her, and she lived the happiest and the quirkiest life.

Those early days with her are difficult to remember, but the day she became mine, the feelings I had that went from despondent to ignited are clear as glass.

I wonder if dogs can somehow comprehend the impact they have on our lives as their owners. Did Charlie know that I despised running at soccer practice or with friends, but with her at my side, I felt motivated and at peace while running? Did she know she helped me train for sports and learn patience and build stamina and understand what it is to care for something totally outside of myself?

When I was in high school and my family was still in a mad disarray, did she know how still and calm she made me feel when I could lay alongside her on my bedroom floor and cry into her fur just to let out some of my troubles? I had no walls with her. She was the only creature in my life who I had no shame with, and she was the only creature who was never capable of hurting me.

She was also the only living soul who I told late one night my junior year of high school, in one of the deepest and darkest moments of my life, that I wished I would die right then. No one else knew this secret, and looking back, my feelings were almost definitely caused by teenage hormones and emotions enflamed by the tribulations occurring in my life. But the sole reason I didn’t consider acting on that idea was because I believed in my heart that Charlie needed me.

When I think about that moment, it’s astounding how much I now understand that I needed her. I needed her to make me laugh when she obsessively fetched rocks to play with outside. (Yes, rocks.) I needed her to add a moment of levity whenever I visited home after moving away, and my grandpa would not-so-secretly feed her bits of our meals under the dinner table. I needed her steadfastness by my side in the heat of a five-mile run in the Las Vegas summer. I needed her, and I need her still, but my memories with this goofy, yet keenly perceptive, animal provide more solace and consolation than I ever would have thought imaginable.

She was loyal and she was passionate and she was crazy and she was so full of life—and she was everything I could have ever dreamed of in a companion. Rest easily, my sweet girl.

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Comments

  1. Kelsey says

    May 23, 2017 at 10:22 pm

    I love how vulnerable you are in this post. Charlie was so loved and was a great addition to our family. She brought joy to all of us and she will be SO greatly missed, but certainly never forgotten. I love you, Aud.

    Reply
    • audrey swanson says

      May 31, 2017 at 1:51 pm

      Thanks, Kels. Love you.

      Reply
  2. Julie Brown says

    May 23, 2017 at 11:04 pm

    Love this…and thank you for writing with raw feelings…

    Reply
    • audrey swanson says

      May 31, 2017 at 1:51 pm

      Love you, mom.

      Reply
  3. Kim Wilkinson says

    May 24, 2017 at 12:30 am

    What a sweet, vulnerable and REAL tribute. Your sweet girl fulfilled the measure of her creation. She accomplished what she was sent here to do. Families are forever and she was certainly a part of yours. Everyone knows… All Dogs go to Heaven….

    Reply
    • audrey swanson says

      May 31, 2017 at 1:51 pm

      Thank you so, so much. She was a loved animal and part of our family, and she’s missed dearly already.

      Reply
  4. Dianne Tho says

    May 24, 2017 at 8:30 am

    awwww, such a beautiful and touching story .'(
    http://diannetho.es/como-combinar-una-chaqueta-de-estilo-militar/

    Reply
    • audrey swanson says

      May 31, 2017 at 1:50 pm

      Thank you… She was a sweet and loved pup. I appreciate your comment!

      Reply

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Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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The secret to describing your coaching service, pr The secret to describing your coaching service, product, offer, course, etc. online = talking about the amazing end result your thing will provide buyers. That’s it. 

Never ever ever *lead* with:

✖️You get 50 pages of content!
✖️ There’s over 10 hours of video instruction!
✖️ A free workbook comes with!
✖️ You’ll be added to my private FB group!
✖️ 12 modules waiting for you!
✖️ ... or anything regarding the FEATURES of your product/service. 

(And especially don’t list every single feature as the full caption, please for the love of Pete. 🥱) Think of those items as the fine print. Logical buyers maaaay be interested, but most people care way more about what your offer can change or improve for them. What specific result will it give them? What will it make them feel, help them achieve, allow them to excel at??

The logistical details can go at the bottom of your sales page—and honestly, just totally remove them from your social posts and CTAs.

Trust me... *I know how valuable those detail pieces feel and SEEM from your perspective as the creator* because it shows the hard work and effort you put into your offer. But talking about how much content is inside your product doesn’t mean ANYTHING unless people understand what that content can do for them. So always, aaaalways lead with that.

*steps off soapbox* 

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Uhhhh, what? I was like, “... But you know I’m not even sure I want to be a mom. How can you see that?”

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