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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

DISTANCE AND HEART

March 7, 2017

This week, my boyfriend John is traveling in Israel to consult with startups in Tel Aviv as a part of a credit for his business school classes. We’ve been dating for just more than two-and-a-half years now and living together since last July, and his heart is the greatest complement to my own. So you could say I’m missing the dude pretty big right now.

Where I’m stubborn and impatient, he’s thoughtful and compassionate. Where he procrastinates or takes great care and time to accomplish certain tasks, I make moves forward and fast. When I don’t want to cook (which is often) he gets to work in the kitchen, but not before making sure I have a glass of wine in hand. Where I can chat up anyone and become best friends in five minutes flat, he’s more reserved, quiet, and introspective in social situations. He’s a school person and a history buff; my favorite TV channel is Bravo…

Sometimes I wonder and even feel insecure about our vast differences — in personality, in upbringings, in ways we do things and pursue goals — but then I think about how balanced and how safe and just at ease I feel when I’m with him. How he’s the only person who can calm me down in about 30 seconds when I’m upset, even the times I’m upset with him. He wants to do well by everyone and treat people with a gentle kindness, and I love that in him.

He can drive me half freaking crazy when he won’t get off TexAgs or group chat with his man-pals, but I could tell him I want to drive across the country for a book idea or open my own yoga studio and he’d back me up a thousand percent. I come up with crazy ideas all the time, and he never once has said or made me feel like I couldn’t achieve whatever new scheme I want to pursue.

His support is everything to me and my favorite quality in him. As confident as I am (most of the time) with my capabilities and path in life, I can attest that having someone else’s complete faith in you adds a whole new element of motivation, inspiration, and drive. It just lights a bigger fire knowing not only you think you can do outstanding, wonderful, important things, but someone else does, too.

I’ve been thinking about all of this in his absence this week, and, as though this isn’t already the cheesiest post ever, I’ve realized all that talk about distance and the heart growing fonder is kind of true. We haven’t spent ten days apart, I think, in all the time we’ve dated — so, while I do relish being pushed back into my autonomy this week, I can’t say I’m not looking forward to his plane’s arrival Sunday night.

I will say, however, this week has already been made a whole lot more fun and eventful than it could’ve been. My sister is in town to keep me company and drink all the wine that my normal wine-drinking buddy is missing. My heart’s feeling full, even if half of it’s in a different country.

This post has been in partnership with Winc, a company we’ve used and loved (and drank many bottles of) for two years. Sign up for Winc using my unique URL (trywinc.com/frecklesfigs) to receive 4 bottles of wine for $30. A few of my favorites are Upswell Cabernet, Alchymist Noir Red Blend, and One from The Quiver Torrontes. This wine is GOOD quality and affordable and comes straight to your front door. What more could you ask for?

SHOP THE POST:

SWEATER (sold out; similar here) // JEANS // LIPSTICK (in “berry haute”) // WINE GLASSES // CHEESE BOARD // JOHN’S TEE (sold out; similar here) // JOHN’S JEANS

Photography by Jessica Steddom.

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6 Comments in Fashion, Food, Home, Life

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Comments

  1. Sarah Cook says

    March 7, 2017 at 9:33 am

    Love the pictures, love the John tribute, and LOVE getting a peak inside y’all’s adorable home! Great blog, Aud Swan!

    Reply
    • audrey swanson says

      March 7, 2017 at 9:44 am

      Thank you so so much! Miss you, friend. xx

      Reply
  2. Julie says

    March 7, 2017 at 10:47 am

    First of all…your photographer is amazing!!! She captures the essence of what you write…great talent!!! Second of all, I so appreciate your raw words and admittance of ‘real’. Loved the read, enjoyed the photos, and learned from the truth!

    Reply
    • audrey swanson says

      March 7, 2017 at 2:09 pm

      She is SO GOOD. Insanely talented. Thank you for your comment! 🙂 xx

      Reply
  3. Susannah Hutcheson says

    March 7, 2017 at 8:40 pm

    Okay if these are not the ***cutest*** photos ever, then I don’t know what would be! Adorable. Also, beautiful house! You should do a house tour, sister!

    Reply
    • audrey swanson says

      March 8, 2017 at 10:41 am

      Ahhh, thank you thank you! That is so kind to say. I have thought about a home tour, but I feel like our home still needs so much work! But maybe that’s just how it will always feel so I should just bite the bullet… I’ll definitely think about it. 😉 Thanks for the sweet comments! xx

      Reply

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Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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audskelton

The secret to describing your coaching service, pr The secret to describing your coaching service, product, offer, course, etc. online = talking about the amazing end result your thing will provide buyers. That’s it. 

Never ever ever *lead* with:

✖️You get 50 pages of content!
✖️ There’s over 10 hours of video instruction!
✖️ A free workbook comes with!
✖️ You’ll be added to my private FB group!
✖️ 12 modules waiting for you!
✖️ ... or anything regarding the FEATURES of your product/service. 

(And especially don’t list every single feature as the full caption, please for the love of Pete. 🥱) Think of those items as the fine print. Logical buyers maaaay be interested, but most people care way more about what your offer can change or improve for them. What specific result will it give them? What will it make them feel, help them achieve, allow them to excel at??

The logistical details can go at the bottom of your sales page—and honestly, just totally remove them from your social posts and CTAs.

Trust me... *I know how valuable those detail pieces feel and SEEM from your perspective as the creator* because it shows the hard work and effort you put into your offer. But talking about how much content is inside your product doesn’t mean ANYTHING unless people understand what that content can do for them. So always, aaaalways lead with that.

*steps off soapbox* 

Side note, this picture is from forever ago and is making me majorly ready to cut my hair again. 😂 Should I go for the mom chop?! ✂️
The absolute loves of my life. 🤎 Can’t wait t The absolute loves of my life. 🤎 Can’t wait to see what these two peas in a pod get into for years and years to come.
Our little buddy turned 3 months old yesterday and Our little buddy turned 3 months old yesterday and I can hardly believe it. These few months have simultaneously flown by and felt like a year. Wallace has grown so much and even though you always hear parents say stop growing so fast, I feel almost the opposite. I feel such pride with each new roll he develops, the strength his neck is gaining, and his belly that just keeps expanding. Is this weird?! Regardless, it’s been my greatest joy to watch him grow and his personality begin to emerge. The way he smiles and chuckles when we quack or say “WHOA!” The rapid-fire kicks he does when he has room to sprawl out. His love for walks and disdain for car rides. 🥴 It’s all so fun and special and new (for all of us!), and I wouldn’t trade a moment for anything in the world. 🤎
Jesus’s return is the most precious miracle of m Jesus’s return is the most precious miracle of miracles... but the fact that we’re all facing the camera and even (kind of) smiling in this SELF-TIMER pic is a pretty close second. 😆🥲 Happy Easter and sending you so much love and joy! 🤎
Everything is temporary. It’s been my mantra thr Everything is temporary. It’s been my mantra through the hardest and sweetest moments these past few months, and even more so as I ease back into work this week.

It’s all temporary. The good, the bad, the big emotions, the tenderest moments, the hard days, the beautiful days, the teeny socks, the endless emails, the nap strikes, the stacked deadline weeks, the sweet bonding of nursing.

None of it will be around forever, and even though I probably won’t have my schedule figured out for a long, long time, that doesn’t mean these days of just getting by and praying it all works out aren’t important.

They’ll be gritty, cobbled-together, and messy. But they’re mine. I get to craft these days however I want to, with the sweetest babe on my hip and my honey in our back office chasing his own dream, and that’s a beautiful thing.
Vacations hit different with a baby, that is for s Vacations hit different with a baby, that is for sure. 🤪 The days revolve around naps and feedings, and afternoons that we once would have spent taking 4-mile hikes or sitting on a patio at a brewery are now spent reading, playing cards, and listening to Kacey Musgraves and Tom Petty in our Airbnb while Wally snoozes. It’s not worse, but it’s a different pace than I’m used to and that’s okay. In fact, it’s probably more needed than I realize as I wrap up my maternity leave and get back to work in a couple days. Grateful for these slow days and sweet memories with my loves. Now... we just have to make the 4-hour drive home tomorrow with a dog and baby who both hate the car. 🤣 (PS... I’m sharing more thoughts about how I feel heading back to work in this week’s newsletter that goes out Friday—you can sign up to get emails from me with copywriting tips, business anecdotes, and some life updates too in the link in my bio! ☺️) #babysfirstvacation #laketahoe
flannels + chunky sweaters + squishy babies + gorg flannels + chunky sweaters + squishy babies + gorgeous views = my aesthetic forever and ever. 😍
When I was little, I said I wanted 4 kids, just li When I was little, I said I wanted 4 kids, just like my own family. I wanted a girl, boy and girl twins, and a boy. (‘Cause you can totally plan those things. 🥴)

Then, my parents got divorced and in my angsty teenager-ness, I was like, “Nope, nevermind. I’m good with no kids thanks!”

I didn’t want the pressure of raising someone and somehow damaging or disappointing them. And I was skeptical that a couple could stay together and happily raise a family.

When John and I started dating, he was so confident in us and our future. I’d never met a guy who a) pursued me so openly and consistently and b) made me feel valued in every area of my life. Career, relationship, family, health, faith.

When we went on our first camping trip about a year into dating, we were having one of those deep, wine-fueled campfire chats that seem extra important and lovely. I asked him how he knew he first loved me.

He was so good at always complimenting my drive and ambition, or how I looked regardless of whether I was dressed up or grungy after a workout. I figured it would be a combination of those sorts of things, but he surprised me when he said, “Because I know you’ll be a good mom.”

Uhhhh, what? I was like, “... But you know I’m not even sure I want to be a mom. How can you see that?”

He said in the way I so deeply care for others and myself. He had this unwavering belief that we could build a family, and he wanted this girl who spent a lot of years feeling broken to lead it alongside him.

I know this doesn’t sound very “progressive,” but his faith in me being a good mom healed a part of me in so many ways.

I always knew I was driven. I knew I could build a career and life I loved. But I didn’t believe I could build a family that lasted. Or at least, I was scared to think what might happen if I tried.

Wallace is absolutely the best thing that has ever happened to me. He made me the mom that John believed I could be more than five years ago.

I don’t know if you ever necessarily feel “good” at being a parent, because every day is filled with mistakes & learning curves, but I will say that it’s the most immediately natural I’ve felt in any role I’ve stepped into, ever.
Would it be too much to gallery wall an entire hou Would it be too much to gallery wall an entire house? Asking for a friend.

Newborn family photos by my talented, sweet friend @jilliangoulding. She is too good! 🤍
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