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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

Wallace’s Birth Story

January 14, 2021


On January 4, 2021, Wallace Ronal Skelton was born at 3:44 pm, weighing 7 pounds 4 ounces and 20.5 inches long. He came into the world with a splash and with the most beautiful sounding cry I’ve ever heard.

Funny enough, January 4 was my original due date from my first doctor’s appointment when they measured the fetus via ultrasound. But at my 12-week ultrasound, they said he was measuring closer to December 28. Based on my last period before getting pregnant, the due date calculation was December 31, so ultimately that’s what my doctor adjusted it to as a “happy medium” between the two ultrasound measurement dates.

When my New Years Eve due date came and went, I was beyond frustrated. I’d been having Braxton Hicks contractions for at least three months and had convinced myself (and told everyone else) that meant he’d be arriving early, despite my mom being one to two weeks late with all four of her pregnancies and despite my doctor saying BH contractions really don’t mean a thing about when baby might arrive.

Regardless, I was ready to meet this little one. I was trying ALL the (safe) things to get him out: daily long walks, so much raspberry leaf tea (with doubled and tripled bags in my mug), dates, squats, spicy food, bouncing on a yoga ball, and everything else you hear about. And still… nothin’.

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Our Simple Gender Neutral Nursery Details

December 12, 2020

I feel like I’m a minimalist, but once we started figuring out what we needed for the nursery, I was overwhelmed by how much STUFF babies require! Our little nursery is about 10 by 10 feet, so I knew that would keep temper some of the goodies and gadgets.

Plus, keeping it super gender neutral was important since we won’t know the babe’s sex until he or she gets here later this month. That’s helped me not go crazy with buying too many clothes or getting any bright colors, which actually worked out well because neutrals are more our style anyway!

Most importantly, I wanted it to feel like a calming, comforting space to just relax and learn and play and feel cozy in. I still don’t feel like it’s “done” but it’s as ready as we need it to be for the little one to arrive. It’s been so fun to carefully pick things to fill this room with sweet, simple items.

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10 Things Being Pregnant in a Pandemic Has Taught Me

December 4, 2020

Apparently I have a lot to say about this year—which is odd because doesn’t it simultaneously feel like NOTHING and SO MUCH has happened these past 11 months? Anyone else?

I think 2020 has transformed most of us in some way. I’m constantly torn between wondering who the person is growing inside me, and who the person is that I’m growing into. Along the way, I’ve learned quite a few lessons—some still in transit, some a re-learning, some pushing their way in no matter how hard I’ve pushed back.

Overall, I do think this year has been a beautiful reminder of the most important things: our priorities, our health, our families, our time. Here are 10 of the biggest things being pregnant in a pandemic has taught me:

01. To freakin’ slow down.

Ooooh, buddy. I wish I could say it didn’t take a global pandemic and pregnancy to be okay with occasionally letting myself work from bed or the couch—or *GASP* take a catnap in the middle of the day—or *DOUBLE GASP* take a day off from working out—but here we are.

I’ve worked for myself, from home, for nearly 3 years and couldn’t fathom doing that before unless I was sick or something had happened. Now I’m like: give me my bed and my pregnancy pillow and my laptop by 3:30 pm, or give me death. Evolution, y’all. It’s real.

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The “Every Gal’s” Gift Guide 2020: For Busy, Ambitious + Fun-Loving Women

November 25, 2020

I was helping one of my clients pull together her annual holiday gift guide and found myself sending her link after link of things I’ve bought or had my eye on lately. And then I was like, “Wait a second, why don’t I just pull all of these into one spot?!” I mean, I am by NO means an influencer, but I do think that holiday shopping is often one of the more stressful parts of the season. Sometimes it’s just HARD to think of the right thing for everyone on our list on our own… this year more than ever.

And in 2020 especially, I know a lot of people’s travel plans have adjusted, or they’re gathering for holidays in smaller groups. The stress of a regular holiday season is a bit intensified as we navigate tricky, weird times, so I figured rounding up some things that have been bringing me joy would be a good way to help you gift your nearest and dearest. (Or… just go ahead and get yourself one or two things on this list. You deserve it!)

We’re staying put in California this year since I’m 8.5 months pregnant, so we’ll be missing all of our family and just mailing gifts out this year. Which—honestly?—is sort of a relief. Your girl isn’t good at ordering ahead of time and getting gifts perfectly wrapped, so I’ll let the delivery pros be Santa this year.

(BTW, can we all just pause and acknowledge and thank the REAL heroes of this season, aka the UPS, FedEx, USPS, and other delivery drivers and workers?! They have a thankless, endless job and I am soooo, so grateful for them.)

If you’re looking for the perfect gift for your sweetest gal pals, besties, female relatives, coworkers, or clients, get some inspiration for fun home items, comfy work-from-home clothes and necessities, and practical gifts they wouldn’t think to buy themselves below!

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Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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audskelton

The secret to describing your coaching service, pr The secret to describing your coaching service, product, offer, course, etc. online = talking about the amazing end result your thing will provide buyers. That’s it. 

Never ever ever *lead* with:

✖️You get 50 pages of content!
✖️ There’s over 10 hours of video instruction!
✖️ A free workbook comes with!
✖️ You’ll be added to my private FB group!
✖️ 12 modules waiting for you!
✖️ ... or anything regarding the FEATURES of your product/service. 

(And especially don’t list every single feature as the full caption, please for the love of Pete. 🥱) Think of those items as the fine print. Logical buyers maaaay be interested, but most people care way more about what your offer can change or improve for them. What specific result will it give them? What will it make them feel, help them achieve, allow them to excel at??

The logistical details can go at the bottom of your sales page—and honestly, just totally remove them from your social posts and CTAs.

Trust me... *I know how valuable those detail pieces feel and SEEM from your perspective as the creator* because it shows the hard work and effort you put into your offer. But talking about how much content is inside your product doesn’t mean ANYTHING unless people understand what that content can do for them. So always, aaaalways lead with that.

*steps off soapbox* 

Side note, this picture is from forever ago and is making me majorly ready to cut my hair again. 😂 Should I go for the mom chop?! ✂️
The absolute loves of my life. 🤎 Can’t wait t The absolute loves of my life. 🤎 Can’t wait to see what these two peas in a pod get into for years and years to come.
Our little buddy turned 3 months old yesterday and Our little buddy turned 3 months old yesterday and I can hardly believe it. These few months have simultaneously flown by and felt like a year. Wallace has grown so much and even though you always hear parents say stop growing so fast, I feel almost the opposite. I feel such pride with each new roll he develops, the strength his neck is gaining, and his belly that just keeps expanding. Is this weird?! Regardless, it’s been my greatest joy to watch him grow and his personality begin to emerge. The way he smiles and chuckles when we quack or say “WHOA!” The rapid-fire kicks he does when he has room to sprawl out. His love for walks and disdain for car rides. 🥴 It’s all so fun and special and new (for all of us!), and I wouldn’t trade a moment for anything in the world. 🤎
Jesus’s return is the most precious miracle of m Jesus’s return is the most precious miracle of miracles... but the fact that we’re all facing the camera and even (kind of) smiling in this SELF-TIMER pic is a pretty close second. 😆🥲 Happy Easter and sending you so much love and joy! 🤎
Everything is temporary. It’s been my mantra thr Everything is temporary. It’s been my mantra through the hardest and sweetest moments these past few months, and even more so as I ease back into work this week.

It’s all temporary. The good, the bad, the big emotions, the tenderest moments, the hard days, the beautiful days, the teeny socks, the endless emails, the nap strikes, the stacked deadline weeks, the sweet bonding of nursing.

None of it will be around forever, and even though I probably won’t have my schedule figured out for a long, long time, that doesn’t mean these days of just getting by and praying it all works out aren’t important.

They’ll be gritty, cobbled-together, and messy. But they’re mine. I get to craft these days however I want to, with the sweetest babe on my hip and my honey in our back office chasing his own dream, and that’s a beautiful thing.
Vacations hit different with a baby, that is for s Vacations hit different with a baby, that is for sure. 🤪 The days revolve around naps and feedings, and afternoons that we once would have spent taking 4-mile hikes or sitting on a patio at a brewery are now spent reading, playing cards, and listening to Kacey Musgraves and Tom Petty in our Airbnb while Wally snoozes. It’s not worse, but it’s a different pace than I’m used to and that’s okay. In fact, it’s probably more needed than I realize as I wrap up my maternity leave and get back to work in a couple days. Grateful for these slow days and sweet memories with my loves. Now... we just have to make the 4-hour drive home tomorrow with a dog and baby who both hate the car. 🤣 (PS... I’m sharing more thoughts about how I feel heading back to work in this week’s newsletter that goes out Friday—you can sign up to get emails from me with copywriting tips, business anecdotes, and some life updates too in the link in my bio! ☺️) #babysfirstvacation #laketahoe
flannels + chunky sweaters + squishy babies + gorg flannels + chunky sweaters + squishy babies + gorgeous views = my aesthetic forever and ever. 😍
When I was little, I said I wanted 4 kids, just li When I was little, I said I wanted 4 kids, just like my own family. I wanted a girl, boy and girl twins, and a boy. (‘Cause you can totally plan those things. 🥴)

Then, my parents got divorced and in my angsty teenager-ness, I was like, “Nope, nevermind. I’m good with no kids thanks!”

I didn’t want the pressure of raising someone and somehow damaging or disappointing them. And I was skeptical that a couple could stay together and happily raise a family.

When John and I started dating, he was so confident in us and our future. I’d never met a guy who a) pursued me so openly and consistently and b) made me feel valued in every area of my life. Career, relationship, family, health, faith.

When we went on our first camping trip about a year into dating, we were having one of those deep, wine-fueled campfire chats that seem extra important and lovely. I asked him how he knew he first loved me.

He was so good at always complimenting my drive and ambition, or how I looked regardless of whether I was dressed up or grungy after a workout. I figured it would be a combination of those sorts of things, but he surprised me when he said, “Because I know you’ll be a good mom.”

Uhhhh, what? I was like, “... But you know I’m not even sure I want to be a mom. How can you see that?”

He said in the way I so deeply care for others and myself. He had this unwavering belief that we could build a family, and he wanted this girl who spent a lot of years feeling broken to lead it alongside him.

I know this doesn’t sound very “progressive,” but his faith in me being a good mom healed a part of me in so many ways.

I always knew I was driven. I knew I could build a career and life I loved. But I didn’t believe I could build a family that lasted. Or at least, I was scared to think what might happen if I tried.

Wallace is absolutely the best thing that has ever happened to me. He made me the mom that John believed I could be more than five years ago.

I don’t know if you ever necessarily feel “good” at being a parent, because every day is filled with mistakes & learning curves, but I will say that it’s the most immediately natural I’ve felt in any role I’ve stepped into, ever.
Would it be too much to gallery wall an entire hou Would it be too much to gallery wall an entire house? Asking for a friend.

Newborn family photos by my talented, sweet friend @jilliangoulding. She is too good! 🤍
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