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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

ALLOW ME TO REINTRODUCE MYSELF

June 30, 2016

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Ah, yes. That’s right—I have a website here! Hello, nonexistent readers and spam-bots who constantly subscribe to my page even though I’ve written nothing in months. Hope you’ve been doing well. I know you’ve all been sitting impatiently on the brims of your seats, waiting for this post to appear. Well, it’s your lucky day.

I am actually writing this as a preview to a pretty cool announcement I’ll tell all of you (speaking to spam-bots and ghosts and, you know, my mom) very, very soon. But before I get to the big news, I want to talk about a change coming to this here blog. If you’re a Facebook friend or Instagram follower of mine, you’ve most likely been spammed with my promotions of blog posts at some point, or many points, between November of last year and now. Except not the last couple months, when I’ve been a loser-blogger, aka I’ve not been posting at all.

I started Freckles and Figs as a forum to creatively express myself by talking about the things that I love, like food (I mean, duh), health, style, blah blah blah. I started what has become known to the general public and readers of Cupcakes and Cashmere as a lifestyle blog. And I was ready to kill. The. Game. Three posts a week: done, done, and done. Varying content about outfits and recipes and workout routines: triple done again. Boom. It was exhilarating at first to have this autonomy and ability to express myself anyhow I wanted—until it wasn’t.

I’ve been pretty honest on here about lulls in my inspiration, and something I recently discovered that I had forgotten throughout this blog development was that my main interest in starting a website was to write. But I got to a point where I was so stressed out about creating beautiful images for several posts a week, or finding someone else to “collab” with, that I began caring less and less about the words I was throwing on a page—you know, that major reason I even wanted to start this whole thing? After much procrastination and quiet self-pity over being a failure of a lifestyle blogger (and absolutely not being the next Emily Schuman, as I’d hoped I could be), here I am. I ran out of inspiration, or, at the very least, inspiration put me in a very long time-out.

I personally feel that I can only write so much about peasant tops and my favorite this or that without feeling a level of self-indulgence beyond my comfort. (Everyone should have just a little bit of it, but whoa. My outfits and beauty supplies just aren’t cool enough for that much of it.) I love clothes—and I really love the bloggers who are able to maintain fresh content creation around fashion and other lifestyle topics regularly, but I think, I think, I’ve finally realized it isn’t for me.

I know what you’re thinking. This is all coming from the chick who has paired these words with literally the most lifestyle blogger-y photos on planet earth. All I can say to that is this: I ain’t perfect. And also, I’ve been sitting on these photos for, like, two months, and I really like them, okay? I couldn’t just waste them. I’d like to add in, as well, that my mind may change at some point, and, most likely, it will. So, if you see a post about denim culottes in the future, forgive me. I love those damn pants and might just need a place to express my admiration. Basically, the point I’m making is that Freckles and Figs is losing its “lifestyle blog” boundaries. No more three-posts-a-week rules, no more mandatory-exquisite-imagery rules, no more rules at all. For now, this site is going to be a little less about my interests and a little more about my adventure. And, boy, is there a big adventure coming (#teaser). I’ll tell y’all all about that—next time.

(Two notes: First, I am so grateful to those who have collaborated with me during the genesis of this blog, and I cannot thank you enough for trusting me to share your brand! This post is meant in no way to demean that work we did together. I am so appreciative. And second, just because I am attempting to change up the content around here doesn’t mean I’ll be spamming Facebook, Instagram, etc. social media any less. Just thought I should make that clear. Toodles!)

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Dress which shrunk in the wash and now must be worn as a shirt: I don’t even know, but I think Lulu’s last year? // Jeans: Again, no clue, but my guess is Target // Bracelets: oh, oh! I know this one! Local Eclectic // Wedges: ABSOLUTELY no idea, not even a guess.

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8 Comments in Life

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Comments

  1. Sarah says

    June 30, 2016 at 10:18 am

    I’ve been patiently waiting for a new post lol I’m glad you’re thinking outside the box. Can’t wait to follow your adventures my sweet friend!

    Reply
    • audrey swanson says

      July 1, 2016 at 9:14 am

      Hahah I’m glad I have one non-spam-bot reader 😉 love you dear!

      Reply
  2. Molly says

    June 30, 2016 at 10:34 am

    EEK can’t wait to hear what is coming next!! And I completely understand, it’s hard to just enjoy it for the reason you started when there are all these pressures to live up to! But I’m happy you’re back to blogging 🙂

    http://www.mollyonthemoveblog.com

    Reply
    • audrey swanson says

      July 1, 2016 at 9:14 am

      Thank you sweet Molly! You are a dear and so so kind for reading and supporting me! Love all that you’re doing with your own brand and blog!

      Reply
  3. Gramma Bonnie says

    June 30, 2016 at 5:16 pm

    Love the growth spurt, the willingness/courage to say enoughof this, I want to move on to that AND I want to write! Eager to see/read where this path takes you. Love you!

    Reply
    • audrey swanson says

      June 30, 2016 at 5:42 pm

      Thank you Gramma!! I am eager too. Lots of fun changes coming.:) Love you!

      Reply
  4. GlassesShop says

    February 28, 2017 at 12:42 am

    Thank you for the good writeup.

    Reply
    • audrey swanson says

      February 28, 2017 at 10:50 am

      Thanks for reading! xx

      Reply

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Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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audskelton

My two favorite guys in the world. 🤍🌎 My two favorite guys in the world. 🤍🌎
Me, trying to figure out what to do with my hands Me, trying to figure out what to do with my hands without a bump. 👐🏼 Wallace, trying to figure out what we’re doing out of the house. 🤨

First family walk in the books! All of 10 minutes. 🤪 (Also, does anyone else notice the rainbow over Wally?... My heart. 🌈🥺)
1 week old. 🤎 The hardest, most emotional & mos 1 week old. 🤎 The hardest, most emotional & most rewarding week of my life. Babies’ sleep schedules, y’all. They are not for the faint of heart.

Wallace is hitting all his milestones, has learned the alphabet, and is picking up Latin. Just kidding. But he CAN poop 3 times in an hour and a half 😎, and he eats like a champ, is so strong that we prefer to tag team diaper changes for now, and makes the sweetest, cutest noises all day long. (And night.) Like even his cry is cute. 😩

One of my friends called this time the “wet weeks”: urine, breast milk, spit up, night sweats, tears, blood, more tears. It’s a lot, and it’s temporary. So even in the hard moments, we are reminding ourselves that the hardest things are often the best things. 

And this really has been the best thing.

So, so thankful for a hands-on husband who’s been so involved in everything... there’s something indescribable about watching your partner care for your child and step into a big, new role like this so gracefully. And we are thankful for ALL of the support, near and far (... mostly far), from our family and friends and coworkers. What a week... here’s to continuing to figure it all out together as a family. 😌
At 5 a.m. my water broke and at 3:44 p.m. our worl At 5 a.m. my water broke and at 3:44 p.m. our worlds and hearts were changed forever. Everything in between was a gritty, fast-moving tidal wave of emotion, pain, instinct, and a kind of love I never could’ve imagined.

Welcome, Wallace Ronal Skelton. 🤎 You kept us waiting until you decided, very quickly, you’d like to be here. I’m still in disbelief that you are ours. 

January 4, 2021 • 7 lbs 4 oz • 20.5 inches • Sweet as can be.
Well, this baby friend doesn’t exactly have our Well, this baby friend doesn’t exactly have our sense of punctuality which realllly threw me for a loop after thinking & saying for months that I was certain he/she would get here early. I’ve drank 3 boxes of raspberry leaf tea in 3 weeks, walked dozens of miles, eaten way too many dates, done hundreds of squats and bench step-ups... and now I’m surrendering. You come whenever you feel like it, little one. I’m comfy enough and can still sleep through the night (minus a bathroom break or two) so we will just keep on waiting and letting you teach us our first lesson of parenthood: PATIENCE. I knew I could always use some more of it. 😉 #40weekspregnant #pregnancy
scenes from our blissful, muddy, much-needed morni scenes from our blissful, muddy, much-needed morning hike. ☀️🍂 in a year that’s felt like 5, getting outside whenever we can has been my favorite way to reset. so thankful to live in such gorgeous surroundings!
our first and probably only christmas just us thre our first and probably only christmas just us three! quiet and simple and a little sad but mostly filled with hope and gratitude. hope yours is special in all the best ways. 🤍
the most freeing parenting advice i’ve heard so the most freeing parenting advice i’ve heard so far? (and i’ve gotten a lot this year!) our children NEED to see us to mess up. they need to see us walk through mistakes, fix our messes, apologize, learn, and readjust.

as someone who very much realizes i’m nowhere *near* perfect but is also terrified something i’ll do might mess my kid up for life... hearing this advice has stuck with me so profoundly. i think about it every day, especially as we get closer and closer to becoming parents.

we don’t need to get it right. in fact, we’re serving them better when we get it wrong AND course correct openly. when we can admit our faults and say we’ll do better next time.

i had a friend tell me a few months ago she apologizes to her baby all the time. she’ll say, “i’m sorry that i really don’t know what you need right now, but i’m learning... i’m sorry that you’re upset, let’s figure this out together.”

and i thought that was a beautiful way to own and lean into the truth that parenting isn’t having the answers all figured out—at all. it’s guessing and learning as you go and being able to be humble enough to apologize to your infant when you don’t get it right (and then your toddler, and then your kid, and then your teenager).

these next 18+ years are going to be an adventure, i can already tell. lots of mess-ups. lots of sorry’s. lots of goodness. 🤍

oh, and... can we all agree that the worst parenting advice is “sleep when the baby sleeps”?! as the lightest sleeper ever, i don’t need that pressure in my life. 😅 

photo by @jilliangoulding
the body of the grinch but the heart of cindy lou the body of the grinch but the heart of cindy lou who. ♥️

(wrong holiday, i know—but let’s not pretend 90% of us don’t already have christmas stuff up already okay?)

however you’re celebrating & whoever you’re celebrating with today, i hope it’s special. happy thanksgiving, friend! 🦃🍂💛 #thanksgiving #35weekspregnant
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