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Audrey JoAnn | Content and Copy Writer

Compelling Copy for Female Founders

2013 Writing Samples

TCU 360: Texas Christian University newspaper

TCU students fundraise for Tanzanian education

Welcome! I'm Audrey, and I adore connecting with female founders and telling their stories in a way that matters & lasts for years to come.

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Turns out wine tasting minus the wine (for me) plu

Turns out wine tasting minus the wine (for me) plus my favorite people is actually still pretty dang fun! Loved, loved, loved showing my mom and sister around Sonoma County yesterday. It was a short trip but I’m already eager for them both to be here for a whole month once 👶🏼 arrives! #family #sonomacounty #30weekspregnant

A 5 pm dinner reservation and the first time weari

The face of someone who just finished crying + swe

The face of someone who just finished crying + sweating after showing up (20 minutes late 😩) with her Kindle ready to discuss a book about interpreting the Bible in our modern age... only to find personal charcuterie plates and baby decor and the sweetest miniature clothes and gifts for our little one.

Finding friends as an adult is hard. It just is. Double that when you work from home and move somewhere where you don’t know a soul. Triple when a global pandemic hits.

Thanks to the luckiest and/or most divine timing ever, I joined a small group in February through a church we’d been attending here and it *may* have been one of the best choices I made this year (promise it’s not just the charcuterie speaking). Our weekly Zoom calls keep me sane and I told them the other week how refreshing it is to have a group of girlfriends that’s so encouraging and easy to be around... I feel like we’ve been friends WAY longer than 9 months. But if I’ve learned anything through pregnancy, it’s that a lot can happen in 9 months. 😂

I’d planned on not having a “normal” shower for my pregnancy—we sent a video to our family and friends afar opening a few gifts and that was that. It was nice and sweet but definitely not the norm. So to be surprised and celebrated last night by friends who I didn’t even know a year ago was such a delight and I don’t know what I did to deserve it, truly.

This year is weird and hard and also beautiful and eye-opening, and this was just another reminder of that. With the pain and hardships, we can also hold joy for one another and find little ways to lift each other up. 💫💛

Soon-to-be party of four... ☺️💛 I love them

Soon-to-be party of four... ☺️💛 I love them so much.

My due date is New Year’s Eve—do you think it’ll be a 2020 or 2021 baby?? I’m thinking 2020. 🤞🏼

Sometimes it occurs to me out of the blue... there

Sometimes it occurs to me out of the blue... there’s a HUMAN in there. What?! Women’s bodies are wild and majestic and such incredible miracles, that they can grow another life in them.

Also, we are officially in the third trimester tomorrow! And getting so ready to meet this little one... but first, I just just need to redo all of our floors, put together the nursery, learn how to actually *give* birth 😅, read a couple more books, oh and write approximately 100k words to prep for taking three months off. 🤪 No biggie. (Really, though, I’ll take the long list of to-dos if it means these next few months go by quickly!) Here’s to wrapping up 2020 with a bang. We need it. ✨

⭐️5 keys to remember when writing website copy

Majority of my photos used to feature rosé and no

Majority of my photos used to feature rosé and now it’s all hiking and nature so I guess that’s how you can tell I’m pregnant. 🍷🙅🏼‍♀️ (Srsly, go look at my feed. 👀🌲)

So, so, SO grateful for this week of rest and respite. My sister got to drive over from Reno yesterday and we had the best time hiking and hanging out by the water. I hadn’t seen her since December because of COVID— we’d had a trip to Ireland planned in March but obviously that had to get nixed when, well, everything else did. So a little sis hang time in the mountains was just what we needed. 💫

With the baby moving around more every day and clearly growing stronger + bigger, it’s getting so much more real that our lives are about to drastically change pretty soon. (More drastically than they have already through 2020. 😅) And it’s bringing in a lot of emotions— obviously so much excitement and joy, but also fear of the unknown too. A few times over the past week I’ve felt this gut-heavy homesick feeling, like the one I used to get at sleepovers when I was a kid. Which is weird because last week I was AT home (to get away from the CA fires), with family and totally in my element. I think it’s more a feeling of leaving behind some pieces of my life, though, to start a new, big, & really important piece, and the only way to describe how it feels is homesick.

Pregnancy (in a pandemic) has forced me to cope with a lot of emotions like that more head on than I might normally. I can’t be as busy or distracted or hurried as normal (and, there’s that whole no wine thing 😶), so instead I just notice what I’m feeling and then think, a lot, about what it all means and how I can take care of me + my fam best through it. I don’t always handle it perfectly (I blame #hormones) but I do feel like these past 5 months have stretched me and are certainly preparing me for the newness and preciousness of motherhood.

Parts of me feel like it’ll be here before we know it, but another side is hushing my desire to rush things and to instead soak up the slowness of this time, because *who knows* when I’ll have this much solitude again? #babymoon #becomingmotherly #23weekspregnant #tahoecity #family

Still hard to believe we’re adding another hikin

Still hard to believe we’re adding another hiking buddy to this crew in just about 4 months. 😱 Hope little one likes climbing up hills and looking at trees as much as we do! 😄 #babymoon #22weekspregnant #laketahoe

WHAT I WISH EVERY ONLINE BUSINESS OWNER KNEW ABOUT

WHAT I WISH EVERY ONLINE BUSINESS OWNER KNEW ABOUT THEIR COPY...
It isn’t for YOU, the owner. The goal of your website and sales copy (and even your about page/bio) isn’t to primarily showcase your strengths and services. It’s not even to share you background or prove your expertise.

The goal is to affirm your dream client. To let them know that you understand THEIR experiences and challenges. Write your offers and story in a way that solves THEIR problems. If you can encourage them and make them feel truly understood through the words you choose, that’s 100x more powerful than a list of accolades and services.

Ask yourself for every piece of copy + content you write: Does this affirm my dream client, or is this mainly centered on me and my experiences?

(I don’t share many copywriting tips here but if this is something you’d like to see more of, let me know!)

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